By a phenomenological analysis of the booklet on the Islamic State (IS) that appeared in Italian on the web in 2015, our aim was to understand through which narrative IS manages to enlist Western people and not only. We investigated the text to detect its hidden and manifest content and to intercept the needs on which this media campaign leveraged. The Islamic State (IS) was represented as a country offering justice, respect, equality, and healthcare for every-body: a country fulfilling all possible needs. Finally, we discussed the role of psychology as a tool to decolonize the minds and, not least, we identified possible strategies for responding to the social needs that might make the so-called "Caliphate" attractive for Western youth.
Keywords: Islamic State narrative, justice, radicalization, identity, mattering, foreign fighters