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Online brand communities: the Fantic Motor case
Journal Title: SOCIOLOGIA DELLA COMUNICAZIONE  
Author/s: Massimiliano Moschin 
Year:  2019 Issue: 58 Language: Italian 
Pages:  19 Pg. 44-62 FullText PDF:  481 KB
DOI:  10.3280/SC2019-058003
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Keywords: Community, brand, online, Fantic Motor, relations, cyberspace

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Massimiliano Moschin, Online brand communities: the Fantic Motor case in "SOCIOLOGIA DELLA COMUNICAZIONE " 58/2019, pp. 44-62, DOI:10.3280/SC2019-058003

   

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