Clicca qui per scaricare

La vendita diretta: note sui clienti dei farmers’ market di Milano
Titolo Rivista: SOCIOLOGIA DELLA COMUNICAZIONE  
Autori/Curatori: Andrea Marchesi 
Anno di pubblicazione:  2019 Fascicolo: 58 Lingua: Italiano 
Numero pagine:  16 P. 63-78 Dimensione file:  519 KB
DOI:  10.3280/SC2019-058004
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 




Reacting to industrialized food production, since the Sixties some movements constitutes themselves developing the so-called short supply chain. This one char-acterizes itself as a form of narrative, that builds cultural meanings, reproduced into consumption and sales practices. Starting from the embedded feature of these practices, narrative constructions and data gathered from participant observations at Milan farmers’ markets are critically analyzed. Focusing the attention on the interactions, it is analyzed the net of meanings that explains the act of consump-tion in these markets, that can be synthesized in the concept of critical consump-tion. Moreover, these places are perceived as opposed to the desocializing tenden-cies.
Keywords: Farmers’ market, short supply chain, feeding, McDonaldization, thick description, focused interactions.

  1. Brockmeier, J. (2014) Narrazione e cultura, Mimesis, Milano.
  2. Brunori, G. (2007), Local food and alternative food networks, in «Antropology of Food», 2.
  3. Cappello, S., Manzone, M. (2012). Farmer’s market, in «Sociologia della Comunicazione», 43, pp. 190-202.
  4. Cardano, M. (2011) Tecniche di ricerca qualitativa, Carocci, Roma.
  5. Cassia, F., Ugolini, M., Bonfanti, A., Cappellari, C. (2012) The perceptions of Italian farmers’ market shoppers and strategic directions for customer-company territory interaction, in «Procedia», 8, pp. 1008-1017.
  6. Cicatiello, C., Franco, S. (2012) La filiera corta e il suo rapporto con il territorio nell’analisi della letteratura, in Marino, D., Cicatiello, C., (a cura di), I farmers’ market, FrancoAngeli, Milano, pp. 117-129.
  7. Coleman, J.S. (1990) Foundations of Social Theory, Harvard University Press, Cambridge.
  8. Corbetta, P. (2003) La ricerca sociale: metodologia e tecniche, il Mulino, Bologna.
  9. Counihan, C. (2015) Etnography of farmers’ market, in Swift, C.L., Wilk, R.R., (eds), Teaching food and culture, Left Coast Press, Abingdon, pp. 113-128.
  10. Di Iacovo, F., Fonte, M., Galasso, A. (2014) Agricoltura civica e filiera corta: nuove pratiche, forme d'impresa e relazioni tra produttori e consumatori, Working paper.
  11. Geertz, C. (1973) The interpretation of cultures, Basic Books, New York.
  12. Giddens, A. (1994) The consequences of modernity, Polity Press, Cambridge.
  13. Goffman, E. (1963) Behavior in public places, Free Press of Glencoe, New York.
  14. Goffman, E. (1969) Strategic interaction, University of Pennsylvania Press, Philadelphia.
  15. Goody, J. (1982) Cooking, cuisine, and class, Cambridge University Press, Cambridge.
  16. Granovetter, M. (1985) Economic action and social structure, in «American Journal of Sociology», 91, 3, pp. 481-510.
  17. Griswold, W. (1994) Cultures and societies in a changing world, Thousand Oaks, Pine Forge.
  18. Guadagno, R., Cicatiello, C., Franco S., Pacino, B. (2012) L’indagine sui farmers’ market, in Marino, D., Cicatiello, C., (a cura di), I farmers’ market, FrancoAngeli, Milano, pp. 258-306.
  19. Hinrichs, C.C. (2000) Embeddedness and local food systems, in «Journal of Rural Studies», 16, pp. 295-303.
  20. Jacobs, J. (1961) The death and life of great American cities, Random House, New York.
  21. LaLone, M.B., a cura di (2004) The social and economic world of farmers markets, Radford University, Radford.
  22. Marino, D., Pallotta, L. (2012) Di cosa parliamo quando parliamo di cibo, in Marino, D., Cicatiello, C., (a cura di), I farmers’ market, FrancoAngeli, Milano, pp. 15-109.
  23. McGrath, A.M., Sherrey, J.F.JR., Heisley, D.D. (1993) An ethnographic study of an urban periodic marketplace, in «Journal of Retailing», 69, 3, pp. 280-319
  24. Petrillo, P.L., Grimaldi, A., Honorati, C. (2012) Analisi legislativa delle filiere corte, in Marino, D., Cicatiello, C., (a cura di), I farmers’ market, FrancoAngeli, Milano, pp. 200-235.
  25. Petrini, C. (2003) Slow Food, Laterza, Roma-Bari.
  26. Ritzer, G. (1996) The MacDonaldization of society, Thousand Oaks, Pine Forge.
  27. Vecchio, R. (2010) Local food at Italian farmers’ markets, in «Journal of Sociology of Agriculture and Food», 17, 2, pp. 122-139.

Andrea Marchesi, in "SOCIOLOGIA DELLA COMUNICAZIONE " 58/2019, pp. 63-78, DOI:10.3280/SC2019-058004

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche