Uncertainty, fear, and confusion are the typical phenomena the communication management has to deal with during a crisis. In an emergency situation, public and corporate communication should follow some "golden" rules, that are common but also adaptable to specific contexts (issues, countries, public-private relationships). With regard to the recent Covid-19 pandemic, spread throughout the world and Italy since mid-January 2020 (with more than 3 million cases, source: John Hopkins University, April 26th, 2020), communication dealt with chaotic information. This information has been transmitted, also inadvertently, by different sources - institutions, experts commenting on publicly and all the news invaded by dystonic information and data (eventually fake) - and reached individuals, companies, public organizations and media, causing what has been named "infodemic". This analysis focuses on the takeaways a communication manager has to take into account when dealing with an emergency, such as the one Italy is experienc- ing, and going through to start Phase 2 and 3 of the pandemic cycle.
Keywords: Pandemic, Covid-19, Coronavirus, crisis, emergency, corporate, communication, management, mass media, social, Government, Ministry, Local, company, Italy, infodemic.