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Patrimonio culturale e Identità dei luoghi: un Binomio vincente per la Competitività territoriale
Titolo Rivista: ESPERIENZE D'IMPRESA 
Autori/Curatori: Cinzia Genovino 
Anno di pubblicazione:  2018 Fascicolo: 2  Lingua: Italiano 
Numero pagine:  16 P. 5-20 Dimensione file:  355 KB
DOI:  10.3280/EI2018-002001
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Obiettivo del presente articolo è quello di evidenziare come la competitività degli attori che operano in un territorio dipenda strettamente dal patrimonio culturale e dall’identità del luogo stesso, concetti sedimentati in letteratura, ma che necessitano di una ulteriore validazione empirica. La review della letteratura, infatti, focalizzandosi sui costrutti di place heritage, place image e place identity, ne evidenzia l’influenza sulla place reputation, che, a sua volta, riverbera i suoi effetti sulla place competitiveness e sulla capacità competitiva dei retailer operanti in una specifica area geografica. Successivamente, le ipotesi di ricerca sono state validate attraverso un’analisi sul campo che ha interessato un campione di 85 soggetti, intervistati in store. Lo studio, attraverso un modello di equazioni strutturali, intende sottolineare come la reputazione di un territorio - e le sue componenti - possa impattare sulle performance dei suoi attori, influenzandone la capacità competitiva.


Keywords: Place identity, place heritage, place image, reputation, competitiveness

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Cinzia Genovino, in "ESPERIENZE D'IMPRESA" 2/2018, pp. 5-20, DOI:10.3280/EI2018-002001

   

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