This study focuses on the existence of Subak in Bali as a form of agricultural local wisdom that needs preserving and protecting. This study was conducted in Jatiluwih Subak in Tabanan Regency – Bali as an icon of the World Cultural Heritage. The analysis relied on the mixed-method approach, with 94 farmers as the research respondents. Findings from this study demonstrate that only some farmers understood Subak’s status as the World Cultural Heritage. In addition, most of them did not plan to sell their agricultural lands because those lands were inherited from their ancestors that need preserving and inheriting their offspring. Subak, as a customary institution, plays a dominant roles socially, culturally, and economically in preserving well-functioning Subak. However, the government’s supports are still crucial in preserving Subak to remain as a World Cultural Heritage.
Keywords: Agriculture, Local wisdom, World Cultural Heritage, Jatiluwih, Bali