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Redeeming the shopping center. Victor Gruen’s ideal cellular metropolis and Louvain-la-Neuve
Journal Title: TERRITORIO 
Author/s: Leonardo Zuccaro Marchi 
Year:  2021 Issue: 96 Language: English 
Pages:  15 Pg. 159-173 FullText PDF:  1499 KB
DOI:  10.3280/TR2021-096015
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The ‘mall maker’ Victor Gruen is well known as the architect who played a dominant role in the design and global proliferation of the shopping mall. While many recent publications already highlighted and re-evaluated the architectural importance of Gruen’s shopping center, the urban ideal/utopian projects proposed by Gruen have not been considered in depth thus far. Gruen mixed his design principles for shopping centers with ecological interpretations, proposing the Cellular Metropolis as a new urban utopia. This paper aims to shed light on Gruen’s urban ideas, from his critical idea of the ecological-commercial realm to the study of radical commercial hybridizations, which are still relevant lessons for the design of our socio-spatial contemporary condition. In particular, the article focuses on the case study of Louvain-la-Neuve to ground such ideas into a real site.
Keywords: Victor Gruen; cellular metropolis; Louvainla- Neuve

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Leonardo Zuccaro Marchi, in "TERRITORIO" 96/2021, pp. 159-173, DOI:10.3280/TR2021-096015

   

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