The role of individual behaviour for tackling environmental issues is increasingly becoming more topical. Therefore, consumer attitudes and behavior related to environmentally friendly practices need to be investigated further. This paper evaluates the effect of expo Milano 2015 on consumer awareness of the impacts of their day-to-day food choices and on their food behaviour. Data were collected via in person interviews in Milan (Italy) and analysed via ordinal regression models. Results suggest that international events with strong media coverage may be useful for engaging the segments of population that are not already aware and proactive on the matter.
Keywords: Consumer choices, food, expo, sustainability, behavioural change
Jel Code: D12, Q01, Q18, Q56