Click here to download

A model for managing the reputational risk. From the identification to the mitigation
Journal Title: MANAGEMENT CONTROL 
Author/s: Rita Lamboglia, Giuseppe D'Onza 
Year:  2013 Issue: Language: Italian 
Pages:  28 Pg. 7-34 FullText PDF:  700 KB
DOI:  10.3280/MACO2013-003002
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 


The scope of this article is the analysis of the reputation risk management process with the aim to define a conceptual model that could be applied to identify, assess and mitigate this type of risk. This model is based on the analysis of the extant literature on risk management and on corporate reputation. This analysis reveals that the measurement of the reputational risk is a controversial aspect and there are different approaches that could be used to carry out this activity. Furthermore the value of the corporate reputation may be influenced by many variables and a wide range of actions could be implemented to reduce the probability and/or the impact. However the analysis of the existing models for reputation risk management reveals noticeable differences regarding the variables and the methodology that could be used. Based on these findings, our conceptual model proposes a qualitative methodology to assess a set of reputational risk drivers. Moreover the model highlights the importance of the internal control systems and the crisis communication management for risk mitigation. Future steps include the formal validation of this model through an empirical investigation that will be carried out on a selected number of Italian companies.
Keywords: Reputation, risk management, reputational risk, reputation risk management

  1. Balmer J.M.T. (2001), Corporate identity, corporate branding and corporate marketing: seeing through the Fog, European Journal of Marketing, 35, 3/4., DOI: 10.1108/03090560110694763
  2. Barnett M., Jermier J., Lafferty B. (2006), Corporate reputation: the definitional landscape, Corporate Reputational Review, 9, 1, pp. 26- 38., DOI: 10.1057/palgrave.crr.1550012
  3. Bebbigton J., Larrinaga C., Moneva J.M. (2008), Corporate Social reporting and reputation risk management, Accounting, auditing and accountability journal, 12, 3, pp. 337- 361., DOI: 10.1108/09513570810863932
  4. Beretta S. (2004), Valutazione dei rischi e sistemi di controllo interno, Milano, Egea.
  5. Bertini U. (1969), Introduzione allo studio dei rischi nell’economia aziendale, Pisa, Cursi editore.
  6. Brown B., Perry S. (1994), Removing the Financial Performance Halo From Fortune’s “Most Admired” Companies, Academy of management Journal, 37, 5, pp. 1347-1359., DOI: 10.2307/256676
  7. Coda V. (1988), L’orientamento strategico dell’impresa, Torino, Utet.
  8. Coda V. (1991), Comunicazione e immagine nella strategia dell’impresa, Torino, Giappichelli.
  9. Coombs (2007a), Crisis management and communication. Institute for Public Relations, http://www.instituteforpr.org/topics/crisis-management-and-communications/.
  10. Coombs W.T. (2007b), Protecting organization reputations during a crisis: The development and application of situational crisis communication theory, Corporate reputation Review, 10, 3, pp. 163-176., DOI: 10.1057/palgrave.crr.1550049
  11. Culasso F. (2012), La gestione dei processi e del rischio. Un’analisi diacronica e prospettive evolutive, Torino, Giappichelli.
  12. Cutler A., Zollinger P. (2001), Stealthrisk evade corporate radar, SustainAbility radar, October, vol. 10.
  13. D’Onza G. (2008), Il sistema di controllo interno nella prospettiva del risk management, Milano, Giuffrè.
  14. Dalla Saga F., Ferri L., Molteni M., Pedrini M. (2007), La gestione del rischio reputazionale, in Rebora G. (2007), La crisi dei controlli. Imprese e istituzioni a confronto, Milano, Pearson Education.
  15. Davies G., Chun R., Silva R.V.D., Roper S. (2001), The personification metaphor as a measurement approach for corporate reputation, Corporate Reputation Review, 4, 2, pp. 113-127., DOI: 10.1057/palgrave.crr.1540137
  16. Dezzani F. (1971), Rischi e politiche d’impresa. Contenuto e relazioni, Milano, Giuffrè.
  17. Di Toro P. (1993), L’etica nella gestione dell’impresa. Studio sulla dimensione culturale dell’azienda e sulla «qualità» del suo «modo di essere», Padova, Cedam.
  18. Dowling G. (2006), Reputation risk: it is the board’s ultimate responsibility, Journal of business strategy, 27, 2, pp. 59-68., DOI: 10.1108/02756660610650055
  19. Eccles R.G., Newquist S.C., Schatz R. (2007), Reputation and its risks, Harvard Business review, February, pp. 104-114.
  20. Falkenheimer J., Heide M. (2006), Multicultural crisis communication: towards a social constructionist perspective, Journal of contingencies and crisis management, 14, 4, pp. 180-189., DOI: 10.1111/j.1468-5973.2006.00494.x
  21. Fombrun C.J. (1996), Reputation realizing value from the corporate image, Boston, Harvard Business School Press.
  22. Fombrun C.J., Rindova V. (1996), Who’s tops and who decides? The social construction of corporate reputations, Working paper, New York, New York University Stern School of Business.
  23. Fombrun C.J., Van Riel C. (1997), The reputational landscape, Corporate Reputation Review, 1, 1-2, pp. 5-13.
  24. Fryxell G.E., Wang J. (1994), The fortune corporate reputation index: reputation for what?, Journal of management, 20, 1, pp. 1-14., DOI: 10.1177/014920639402000101
  25. Gabbi G. (2004), Definizione, misurazione e gestione del rischio reputazionale degli intermediari bancari, Banca, Impresa e Società, 1, aprile, pp. 51-80.
  26. Giannessi E. (1979), Appunti di Economia aziendale con particolare riferimento alle aziende agricole, Pisa, Pacini editore.
  27. Gray E.R., Balmer J.M.T. (1998), Managing Corporate Image and Corporate Reputation, Long Range Planning, 31, 5, October, pp. 695-702., DOI: 10.1016/S0024-6301(98)00074-0
  28. Invernizzi E. (2004), Relazioni pubbliche e comunicazione aziendale, Sviluppo & Organizzazione, luglio/agosto.
  29. Ittner C.D. (2008), Does measuring intangibles for management purposes improve performance? A review of evidence, Accounting and Business Research, 38, 3, pp. 205-238.
  30. Lamboglia R. (2012), La component immateriale e organizzativa del sistema di controllo aziendale. Una proposta di analisi e misurazione delle condizioni di efficacia, Milano, Giuffrè.
  31. Lange D., Lee P.M., Dai Y. (2011), Organizational Reputation: A Review, Journal of Management, January, 37, 1, pp. 153-184.
  32. Martineau P. (1958), Sharper focus for the corporate image, Harvard Business Review, 36, November/December, pp. 49-58.
  33. Miller P., Kurunmaki L., O’Leary T. (2008), Accounting, hybrids and the management of risk, Accounting, Organizations and Society, 33, pp. 942-967., DOI: 10.1016/j.aos.2007.02.005
  34. Musten M., Datta D.K., Kemmerer B. (2010), Corporate reputation: do board characteristics matter?, British Journal of Management, 21, pp. 498-510.
  35. Petty R., Guthrie J. (2000), Intellectual capital literature review: measurement, reporting and management, Journal of intellectual capital, 1, 2, pp. 155-176., DOI: 10.1108/14691930010348731
  36. Ponzi L.J., Fombrun C.J., Gardberg N.A. (2011), RepTrakTM: conceptualizing and validating a short-form measure of corporate reputation, Corporate Reputation review, 14, 1, pp. 15-35., DOI: 10.1057/crr.2011.5
  37. Power M., Scheytt T., Soin K., Sahlin K. (2009), Reputational Risk as a Logic of Organizing in Late Modernity, Organization Studies, 30, pp. 301-324., DOI: 10.1177/0170840608101482
  38. PriceWaterhouseCoopers (2004), Il sistema di controllo interno. Un modello integrato di riferimento per la gestione dei rischi aziendali, Milano, Il Sole 24 Ore.
  39. PriceWaterhouseCoopers (2006), La gestione del rischio aziendale. ERM- Enterprise Risk Management: modello di riferimento e alcune tecniche applicative, Milano, Il Sole 24 Ore.
  40. Rayner J. (2003), Managing Reputational Risk: Curbing Threats, Leveraging Opportunities, Wiley.
  41. Roberts P.W., Dowling G.R. (2002), Corporate reputation and sustained superior financial performance, Strategic Management Journal, 23, 12, pp. 1077-1093, December., DOI: 10.1002/smj.274
  42. Schein E.H. (1990), Cultura d’azienda e leadership. Una prospettiva dinamica, Milano, Guerini Associati.
  43. Sellnow T.L. (1993), Scientific argument in organizational crisis communication: the case of Exxon, Argumentation and Advocacy, 30, pp. 28-42.
  44. Soana M.G. (2011), The relationship between corporate social performance and corporate financial performance in the banking sector, Journal of Business Ethics, 104, 1, pp 133-148., DOI: 10.1007/s10551-011-0894-x
  45. Soprano A., Crielaard B., Piacenza F., Ruspantini D. (2009), Measuring and managing operational risk. A practitioners approach, Wiley Finance, Hardcover.
  46. Tonello M. (2007), Reputation risk. A corporate governance perspective, Research Report, The Conference Board Governance Center, U.S.A.
  47. Ulmer R.R. (2001), Management through established stakeholder relationship. Malden Mills as a Case Study, Management Communication Quarterly, 14, 4, May, pp. 590-615., DOI: 10.1177/0893318901144003
  48. Unsworth E. (2001), Reputation Risk top list, Business Insurance, 35, 2.
  49. Walker K. (2010), A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory, Corporate Reputation Review, 12, pp. 357-387., DOI: 10.1057/crr.2009.26
  50. Wartick L.S. (1992), The relationship between intense media exposure and change in corporate reputation, Business & Society, 31, pp. 33-49., DOI: 10.1177/000765039203100104
  51. Wartick L.S. (2002), Measuring corporate reputation, definition and data, Business & Society, 41, 4, pp. 371-392., DOI: 10.1177/0007650302238774

Rita Lamboglia, Giuseppe D'Onza, A model for managing the reputational risk. From the identification to the mitigation in "MANAGEMENT CONTROL" 3/2013, pp. 7-34, DOI:10.3280/MACO2013-003002

   

FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content