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Reducing e-risk and creating e-trust through User Generated Content
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Annaluce Latorre, Maria Vernuccio 
Year:  2013 Issue: 1 Language: Italian 
Pages:  21 Pg. 143-163 FullText PDF:  924 KB
DOI:  10.3280/MC2013-001009
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As a result of the diffusion of social media, the User Generated Contents (UGC) are becoming one of the most important source of information for consumers in their online decision-making process. Despite the relevance of this phenomenon, there is still a lack of studies focused on how the UGC affect the initial e-trust creation and the relationship among product category, involvement and consumer knowledge in decision- making strategies for the e-risk reduction. This paper represents a first theoretical contribution in the field and proposes a conceptual model that aims to analyze the interrelations among e-risk, initial e-trust and UGC in online shopping environments.
Keywords: E-risk, initial e-trust, user generated content, decision-making strategies, social media, e-commerce

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Annaluce Latorre, Maria Vernuccio, Reducing e-risk and creating e-trust through User Generated Content in "MERCATI E COMPETITIVITÀ" 1/2013, pp. 143-163, DOI:10.3280/MC2013-001009

   

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