Reducing e-risk and creating e-trust through User Generated Content

Journal title MERCATI E COMPETITIVITÀ
Author/s Annaluce Latorre, Maria Vernuccio
Publishing Year 2013 Issue 2013/1 Language Italian
Pages 21 P. 143-163 File size 924 KB
DOI 10.3280/MC2013-001009
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As a result of the diffusion of social media, the User Generated Contents (UGC) are becoming one of the most important source of information for consumers in their online decision-making process. Despite the relevance of this phenomenon, there is still a lack of studies focused on how the UGC affect the initial e-trust creation and the relationship among product category, involvement and consumer knowledge in decision- making strategies for the e-risk reduction. This paper represents a first theoretical contribution in the field and proposes a conceptual model that aims to analyze the interrelations among e-risk, initial e-trust and UGC in online shopping environments.

Keywords: E-risk, initial e-trust, user generated content, decision-making strategies, social media, e-commerce

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Annaluce Latorre, Maria Vernuccio, Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli User Generated Content in "MERCATI E COMPETITIVITÀ" 1/2013, pp 143-163, DOI: 10.3280/MC2013-001009