Wine and Health: A sustainable governance for a responsible communication

Author/s Rosa Misso, Zacharoula Andreopoulou
Publishing Year 2017 Issue 2017/1 Language English
Pages 15 P. 91-105 File size 224 KB
DOI 10.3280/RISS2017-001007
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The new framework within which to project the development strategies of the wine sector, in the face of both the consolidation of new competitors at international and European level, that the emergence of new social and environmental demands, emphasizes the role of this sector as a "bridge" between the territory and the society. Just with respect to this function, now more than ever, it is clear the central importance of this sector in building "well-being" guaranteeing health. On the basis of these considerations, the work aims to draw a theoretical framework for the determinants of a communication strategy more responsible to society experiencing, in a regional system of the Campania Region, traditionally suited to viticulture, the significance of such a strategy, providing important insights reflection to policy makers and stakeholders on governance tools needed to accompany and support the sector's development in terms of sustainability.

Keywords: Responsible marketing, wine sector, corporate social responsibility, consumer protection, sustainable governance.

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Rosa Misso, Zacharoula Andreopoulou, Wine and Health: A sustainable governance for a responsible communication in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 1/2017, pp 91-105, DOI: 10.3280/RISS2017-001007