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La mobilità sostenibile tra destination management e mobility management. Un’analisi esplorativa in alto adige
Titolo Rivista: MERCATI E COMPETITIVITÀ 
Autori/Curatori: Anna Scuttari, Lucia Maria Della, Umberto Martini 
Anno di pubblicazione:  2014 Fascicolo: Lingua: Italiano 
Numero pagine:  27 P. 125-151 Dimensione file:  1069 KB
DOI:  10.3280/MC2014-001007
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


La mobilità turistica è una componente strategica di una pianificazione turisticoterritoriale orientata alla sostenibilità, ma la sua integrazione non è scontata. Lo sviluppo e l’implementazione di politiche e azioni di mobilità sostenibile concertate tra turismo e trasporti è un problem solving complesso che richiede alle istituzioni turistiche di gestire componenti eterogenee a fronte di lacune sia teoriche che operative. Il paper propone una metodologia innovativa per stimare le componenti turistiche ed escursionistiche del traffico inbound e valutare il loro impatto ambientale. La metodologia è implementata in Alto Adige, una destinazione all’avanguardia nel campo del Destination Management e della sostenibilità e in cui sono state sperimentate iniziative pioneristiche di mobilità sostenibile. Lo studio esplorativo della relazione tra misure di gestione del traffico e andamento turistico evidenzia che esse non riducono necessariamente i flussi turistici ma riducono l’impatto ambientale del traffico turistico, che è significativo. Queste esperienze testimoniano l’esistenza e l’efficacia di buone pratiche che ad oggi non sono direttamente collegate a strumenti di analisi della mobilità, ma potrebbero beneficiarne.


Keywords: Destination management; mobility management, mobilità turistica sostenibile, analisi del traffico turistico, buone pratiche di gestione del traffico, effetti delle misure di gestione del traffico

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Anna Scuttari, Lucia Maria Della, Umberto Martini, in "MERCATI E COMPETITIVITÀ" 1/2014, pp. 125-151, DOI:10.3280/MC2014-001007

   

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