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Smart life: dalla tecnologia al mercato. La prospettiva dei consumatori e delle imprese
Titolo Rivista: MERCATI E COMPETITIVITÀ 
Autori/Curatori: Angelo Di Gregorio, Laura Gavinelli, Francesca Montagnini 
Anno di pubblicazione:  2014 Fascicolo: Lingua: Italiano 
Numero pagine:  28 P. 13-40 Dimensione file:  132 KB
DOI:  10.3280/MC2014-002002
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Il termine smart è entrato recentemente a far parte del vocabolario comune in relazione principalmente all’impatto che la rivoluzione tecnologica sta avendo sulla vita quotidiana e sulle dinamiche di mercato. La ricerca qui presentata intende offrire un primo momento di riflessione su quale sia l’interpretazione che domanda e offerta, ovvero consumatori e imprese, stanno dando di smart e, più nello specifico di smart life, e su quale sia il rapporto tra smart, tecnologia e reale orientamento al mercato. La ricerca, di tipo esplorativo-qualitativo, individua alcune aree emergenti di significato legate alla smart life e opportunità di sviluppo per le imprese ad esse connesse.


Keywords: Smart, smart life, enabling technology, quality of life, interviste in profondità, focus group.

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Angelo Di Gregorio, Laura Gavinelli, Francesca Montagnini, in "MERCATI E COMPETITIVITÀ" 2/2014, pp. 13-40, DOI:10.3280/MC2014-002002

   

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