Smart life: from technology driven to market pull development

Author/s Angelo Di Gregorio, Laura Gavinelli, Francesca Montagnini
Publishing Year 2014 Issue 2014/2 Language Italian
Pages 28 P. 13-40 File size 132 KB
DOI 10.3280/MC2014-002002
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Smart has recently entered our everyday language to refer to the wide range of changes, both in our lives and in market dynamics, due to the technological revolution. However, a shared and clear interpretation of what smart is and the relationship among smart - and smart life - technology and market orientation, is still lacking. The here presented research aims at pointing out and exploring, with a qualitative approach, a first set of emerging interpretations (and implications) related to smart and smart life in both companies’ and consumers’ perceptions.

Keywords: Smart, smart life, enabling technology, quality of life, in-depth interviews, focus groups

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Angelo Di Gregorio, Laura Gavinelli, Francesca Montagnini, Smart life: dalla tecnologia al mercato. La prospettiva dei consumatori e delle imprese in "MERCATI E COMPETITIVITÀ" 2/2014, pp 13-40, DOI: 10.3280/MC2014-002002