No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms

Titolo Rivista MERCATI E COMPETITIVITÀ
Autori/Curatori Alberto Pastore, Ludovica Cesareo
Anno di pubblicazione 2014 Fascicolo 2014/2 Lingua Italiano
Numero pagine 22 P. 81-102 Dimensione file 116 KB
DOI 10.3280/MC2014-002005
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

Il presente studio propone un’indagine qualitativa esplorativa, tramite 18 interviste in profondità, sul fenomeno della contraffazione allo scopo di indagarne gli effetti e di valutare le scelte strategiche, operative e organizzative adottate dalle imprese operanti nei settori dei fashion goods impegnate a contrastare il fenomeno a livello globale. Da un’attenta analisi della letteratura e dalle interviste condotte si riscontrano, nelle imprese, quattro fondamentali direttrici strategiche ed operative (in termini di protezione, cooperazione, prosecuzione ed in-formazione) e specifici assetti organizzativi (in termini di inquadramento della brand protection). La minaccia della contraffazione online, la questione cinese e l’enforcement legislativo risultano essere le principali sfide che queste affrontano, e dovranno affrontare, oggi e nel prossimo futuro.;

Keywords:Contraffazione, strategie anti-contraffazione, strumenti anti-contraffazione, azioni anti-contraffazione, brand protection manager, intellectual property specialist.

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  • Counterfeiting and Piracy Ludovica Cesareo, pp.59 (ISBN:978-3-319-25356-5)

Alberto Pastore, Ludovica Cesareo, No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms in "MERCATI E COMPETITIVITÀ" 2/2014, pp 81-102, DOI: 10.3280/MC2014-002005