Click here to download

Competition in the tourism industry has become increasingly intense between proximate areas and between global regions
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Angelo Giraldi 
Year:  2015 Issue: Language: Italian 
Pages:  23 Pg. 149-171 FullText PDF:  122 KB
DOI:  10.3280/MC2015-001008
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 


This study has two research objectives. The study’s first aim is to investigate the personality of a place - the city of Rome - by identifying traits and dimensions that underlie the city’s personality. Second, the study examines the relationships among the following concepts: destination personality, self-congruity, and tourist behavioural intentions. Data were collected via self-administered questionnaires. A total of 439 national and international visitors to Rome were interviewed. Exploratory factor analysis, Pearson correlation, confirmatory factor analysis, and structural equation modelling were performed to test the research questions and hypotheses. The findings indicate that tourists ascribe personality to places. Moreover, the study verifies the relationship between self-congruity and destination personality on tourist behavioural intentions.
Keywords: Destination branding, destination personality, self-congruity, Rome, exploratory and confirmatory factor analysis, structural equation modelling.

Angelo Giraldi, Competition in the tourism industry has become increasingly intense between proximate areas and between global regions in "MERCATI E COMPETITIVITÀ" 1/2015, pp. 149-171, DOI:10.3280/MC2015-001008

   

FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content