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Strategic choices in recessionary period: an exploration on italian smes
Autori/Curatori: Laura Gavinelli, Cinzia Colapinto, Mariangela Zenga, Paola Chiodini 
Anno di pubblicazione:  2016 Fascicolo: Lingua: Inglese 
Numero pagine:  24 P. 135-158 Dimensione file:  552 KB
DOI:  10.3280/MC2016-003008
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 

From the 2012 survey of the Osservatorio Impresa Monza e Brianza we shed some light on the behavior and strategic choices of micro, small and medium sized enterprises to cope with the global financial and economic crisis. The analysis was conducted with the aim of discovering which strategies are more likely to be implemented in the short-term using the Rasch model for multinomial ordinal response categories. Moreover, we present a segmentation based on the enterprises’ reactivity towards the crisis with respect to the effectiveness of crisis measures and the main characteristics of the enterprises.

Keywords: SMEs, Rasch model, economic crisis, Italy, business strategy, dynamic capabilities

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Laura Gavinelli, Cinzia Colapinto, Mariangela Zenga, Paola Chiodini, in "MERCATI & COMPETITIVITÀ" 3/2016, pp. 135-158, DOI:10.3280/MC2016-003008


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