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Consumer attitude toward reshoring: Related effects and relevant boundary conditions
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Silvia Grappi, Simona Romani 
Anno di pubblicazione:  2017 Fascicolo: Lingua: Inglese 
Numero pagine:  15 P. 37-51 Dimensione file:  95 KB
DOI:  10.3280/MC2017-004003
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Literature recommends that companies should try to understand consumer evaluations and reactions so as to meet their needs properly. This study focuses on consumers’ evaluations of and behaviors toward reshoring companies, and identifies two interacting elements useful for this general purpose. The influence of attitude towards reshoring on consumers’ evaluations of, and behaviors toward, reshoring companies is better itemized by the moderating role of perceived motives for reshoring. We propose, and test, the influence of the two variables on consumer willingness to pay for the products of a reshoring company.


Keywords: Consumer attitude toward reshoring, reshoring motives, consumer willingness to pay for reshored products.

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Silvia Grappi, Simona Romani, in "MERCATI & COMPETITIVITÀ" 4/2017, pp. 37-51, DOI:10.3280/MC2017-004003

   

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