Consumer preferences for yogurt in Albania

Autori/Curatori: Edvin Zhllima, Drini Imami, Elvina Merkaj, Irma Qinami, Erdit Nesturi
Anno di pubblicazione: 2017 Fascicolo: 2 Lingua: Italiano
Numero pagine: 16 P. 207-222 Dimensione file: 140 KB
DOI: 10.3280/ECAG2017-002002
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit.
Acquista Download Credits per scaricare questo Articolo in formato PDF

anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

Yogurt is one of the main products of dairy industry in Albania. The dairy sector is considered a priority sector by the government in the context of agriculture and rural development given also the large number of farmers and other actors who are part of this value chain. This study assesses consumer preferences for yogurt in urban areas of Tirana, Albania with special focus on food safety related certification. The paper applies conjoint choice analysis based on a face-to-face survey with 250 consumers. According to the findings, consumers prefer domestic yogurt with low fat content and with food safety certification. The results of this study provide valuable market information to dairy value chain actors and policymakers, related to yogurt market development including food product safety (and quality) certification.

  1. Alijosiene, S. & Gudonaviciene, R. (2010). Analyzing price-quality relationship using conjoint analysis. Economics & Management (15), 350-358.
  2. Allen, S. & Goddard, E. (2012). Consumer preferences for milk and yogurt attributes: How health beliefs and attitudes affect choices. Presented at the Agricultural & Applied Economics Association’s 2012 Annual Meeting. -- Retrieved from
  3. Bonanno, A. (2012). Functional foods as differentiated products: The Italian yogurt market. European Review of Agricultural Economics, 40(1), 45-71.
  4. Castro, L.T., Consoli, M.A. Teixeira, L. & Neves, M.F. (2007). Challenges for increasing milk and yogurt consumption in Brazil. Presented at the International Food and Agribusiness Management Association 16th Annual Forum and Symposium Buenos Aires, Argentina - June 10-13, 2006.
  5. Cameron, A.C. & Trivedi, P.K. (2005). Microeconometrics: Methods and applications. New York: Cambridge University Press.
  6. Chan-Halbrendt, C., Zhllima, E., Sisior, G., Imami, D. & Leonetti, L. (2010). Consumer preferences for olive oil in Tirana, Albania. International Food and Agribusiness Management Review, 13(3), 55-74. DOI: 10.1079/9781780641003.0127
  7. Chan-Halbrendt, C., Wang, Q., Fraiz, C. & O’Dierno, L. (1995). Marketing problems and opportunities in mid-Atlantic seafood retailing. American Journal of Agricultural Economics, 77(5), 1313-1318. DOI: 10.2307/1243367
  8. Desai, N.T. (2012). Sensory properties and drivers of liking for greek style yogurts. -- Retrieved from
  9. Draganska, M. & Jain, D.C. (2006). Consumer preferences and product-line pricing strategies: An empirical analysis. Marketing science, 25(2), 164-174.
  10. Food and Agriculture Organization (2009). Milk/Dairy products, Agribusiness Handbook. -- Retreived from:
  11. Gjeci, G., Bicoku, Y. & Imami, D. (2016). Awareness about food safety and animal health standards – the case of dairy cattle in Albania. Bulgarian Journal of Agricultural Science, 22(2), 339-345.
  12. Greene, W. (2001). Fixed and random effects in nonlinear models, Working paper, Stern School of Business, Department of Economics. -- Retrieved from
  13. Grygorczyk, A., Lesschaeve, I., Corredig, M. & Duizer, L. (2013). Extraction of consumer texture preferences for yogurt: Comparison of the preferred attribute elicitation method to conventional profiling. Food Quality and Preference, 27(2), 215-222.
  14. Van Loo, E.J., Diem, M.N.H., Pieniak, Z. & Verbeke, W. (2013). Consumer attitudes, knowledge, and consumption of organic yogurt. Journal of Dairy Science, 96(4), 2118-2129.
  15. Imami, D., Zhllima, E. & Chan-Helbrendt, C. (n.d.). Consumer preferences for selected agricultural products in Albania. Agricultural Markets in a Transitioning Economy: An Albanian Case Study, 127-147. DOI: 10.1079/9781780641003.0127
  16. Imami, D., Skreli, E., Zhllima, E., Canavari, M., Chan, C. & Cela, A. (2016). Analysis of consumers’ preferences for typical local cheese in Albania applying conjoint analysis. New Medit, 15(3), 49-55.
  17. Imami, D., Chan-Halbrendt, C., Zhang, Q. & Zhllima, E. (2011). Conjoint analysis of consumer preferences for lamb meat in central and southwest urban Albania. International Food and Agribusiness Management Review, 14(3), 111-126.
  18. instat (2011). Census of population and housing 2011. -- Retrieved from
  19. instat (2014). Agriculture and livestock statistics for year 2014. -- Retrieved from
  20. Kapaj, A., Chan-Halbrendt, C., Deci, E. & Kapaj, I. (2011). Milk Consumer’s preferences in urban Albania. Advances in Management & Applied Economics, 1(3), 197-215.
  21. Luckow, T., Moskowitz, H.R., Beckley, J., Hirsch, J. & Genchi, S. (2005). The four segments of yogurt consumers: preferences and mind-sets. Journal of Food Products Marketing, 11(1), 1-22.
  22. Lusk, J.L. & Schroeder, T.C. (2004). Are choice experiments incentives compatible? A test with quality differentiated beef steaks. American Journal of Agricultural Economics, 86(2), 467-482.
  23. Louviere, J.J. & Woodworth, G. (1983). Design and analysis of simulated consumer choice or allocation experiments: an approach based on aggregate data. Journal of marketing research, 20(4), 350-367. DOI: 10.2307/3151440
  24. McFadden, D. (1974). Conditional logit analysis of qualitative choice behavior. In P. Zarembka (Ed.), Frontiers in Econometrics (pp. 105-142). New York: Academic Press.
  25. Naspetti, S. & Zanoli, R. (2009). Organic food quality and safety perception throughout Europe. Journal of Food Products Marketing, 15(3), 249-266. DOI: 10.1080/10454440902908019
  26. Nylund, K.L., Asparouhov, T., & Muthén, B.O. (2007). Deciding on the number of classes in latent class analysis and growth mixture modeling: A Monte Carlo simulation study. Structural equation modeling, 14(4), 535-569. DOI: 10.1080/10705510701575396
  27. Oraman, Y., Unakıtan, G., Yılmaz, E. & Başaran, B. (2011). Analysis of the factors affecting consumer’s some traditional food products preferences by multidimensional scaling method. Journal of Tekirdag Agricultural Faculty, 8(1), 33-40.
  28. Skreli, E. & Imami, D. (2012). Analyzing consumers preferences for apple attributes in Tirana, Albania. International Food and Agribusiness Management Review, 15(4), 136-157. -- Retrieved from
  29. Toschi, T.G., Bendini, A., Barbieri, S., Valli, E., Cezanne, M.L., Buchecker, K. & Canavari, M. (2012). Organic and conventional no flavored yogurts from the Italian market: Study on sensory profiles and consumer acceptability. Journal of the Science of Food and Agriculture, 92(14), 2788-2795.
  30. The Economist (2013). The Greek-yogurt phenomenon in America left big food firms feeling sour. -- Retrieved from
  31. UNStatistics, uncomtrade Database. -- Retrieved from
  32. Vance, A. (2013). Organic labels bias consumer perceptions. -- Retrieved from
  33. Verçuni, A., Zhllima, E., Imami, D., Bijo, B., Hamiti, X. & Bicoku, Y. (2016). Analysis of Consumer Awareness and Perceptions about Food Safety in Tirana, Albania. Albanian Journal of Agricultural Sciences, 15(1), 19-26. – Retrieved from
  34. Vermunt, J.K. & Magidson, J. (2000). Latent gold. User’s Guide. Belmont, MA: Statistical Innovations. Inc. -- Available at:
  35. Vickers, Z.M. (1993). Incorporating tasting into a conjoint analysis of taste, health claim, price and brand for purchasing strawberry yogurt. Journal of Sensory Studies, 8(4), 341-352.
  36. World Bank (2007). Albania Strategic Policies for a More Competitive Agriculture Sector, Technical Report, Sustainable Development Sector Unit Europe and Central Asia. Tirana, Albania.
  37. Wu, Y.F., Molaison, E.F., Pope, J.F. & Reagan, S. (2005). Attitudes and acceptability of soy-based yogurt by college students. Nutrition & Food Science, 35(4), 253-257. DOI: 10.1108/00346650510605649
  38. Zhllima, E., Chan-Halbrendt, C., Zhang, Q., Imami, D., Long, R., Leonetti, L. & Canavari, M. (2012a). Latent Class Analysis of Consumer Preferences for Wine in Tirana. Albania. Journal of International Food & Agribusiness Marketing, 24(4), 321-338. DOI: 10.1080/08974438.2012.716728
  39. Zhllima, E., Vercuni, A., Tabaku, I., Imami, D., Chan-Halbrendt, C., & Merkaj E. (2012b). Consumer preferences for table olives in Tirana. Albanian Journal of Agricultural Sciences, 11(2), 81-87.
  40. Zhllima, E., Imami, D. & Merkaj, E. (2012c). Food consumer trends in post socialist countries: the case of Albania. Economia agro-alimentare, 14(3), 127-137. DOI: 10.3280/ECAG2012-003007
  41. Zhllima, E., Imami, D. & Canavari, M. (2015). Consumer perceptions of food safety risk: Evidence from a segmentation study in Albania. Journal of Integrative Agriculture, 14(6), 1142-1152.

  • Whose salad is organic? An attribute segmentation perspective-evidence from Albania Elena Kokthi, Irina Canco, Eneida Topulli, in Economia agro-alimentare 2/2021 pp.1
    DOI: 10.3280/ecag2-2021oa12285

Edvin Zhllima, Drini Imami, Elvina Merkaj, Irma Qinami, Erdit Nesturi, Consumer preferences for yogurt in Albania in "ECONOMIA AGRO-ALIMENTARE" 2/2017, pp 207-222, DOI: 10.3280/ECAG2017-002002