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Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini 
Year:  2018 Issue: Language: English 
Pages:  16 Pg. 115-130 FullText PDF:  1190 KB
DOI:  10.3280/MC2018-001007
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Keywords: Sexual stimuli, opposite sex effect, print advertising, attitude towards the brand, attitude towards the advertisement, purchase intention.

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Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini, in "MERCATI & COMPETITIVITÀ" 1/2018, pp. 115-130, DOI:10.3280/MC2018-001007

   

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