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Author/s: Francesca Conte, Agostino Vollero 
Year:  2018 Issue: Language: English 
Pages:  19 Pg. 21-39 FullText PDF:  129 KB
DOI:  10.3280/MC2018-003003
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Keywords: Dual marketing, CEO communication, social media, corporate reputation

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Francesca Conte, Agostino Vollero, in "MERCATI & COMPETITIVITÀ" 3/2018, pp. 21-39, DOI:10.3280/MC2018-003003


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