Journal Title: MERCATI & COMPETITIVITÀ
Author/s: Francesca Conte, Agostino Vollero
Year: 2018
Issue: 3
Language: English
Pages: 19
Pg. 21-39
FullText PDF: 129 KB
DOI: 10.3280/MC2018-003003
(DOI is like a bar code for intellectual property: to have more infomation:
clicca qui
and here
Keywords: Dual marketing, CEO communication, social media, corporate reputation
- Argenti P.A, Howell R.A., Beck K.A. (2005). The strategic communication Imperative. MIT Sloan Management Review, 46(3): 83-89.
- Argenti P.A., Druckenmiller B. (2004). Reputation and the corporate brand. Corporate reputation review, 6(4): 368-374. Babbie E.R. (2012). The basics of social research, 6th ed. Belmont, CA: Wadsworth publishing company.
- Bates S. (2011). Discover your CEO brand: secrets to embracing and maximizing your unique value as a leader. New York: McGraw Hill Professional.
- Biemans W. (1998). Marketing in the twilight zone. Business Horizons, 41(6): 69-76.
- Biemans W. (2001). Designing a Dual Marketing Program. European Management Journal, 19(6): 670-677.
- Blake, R.R., Mouton, J.S. (1968), The Managerial Grid; Key Orientations for Achieving Production through People, Gulf Publishing, Houston, TX.
- Brennan R., Croft R. (2012). The use of social media in B2B marketing and branding: An exploratory study. Journal of Customer Behaviour, 11(2): 101-115.
- Brønn P.S. (2014). How others see us: Leaders’ Perceptions of Communication and Communication Managers. Journal of Communication Management, 18(1): 58-79.
- Bryman A. (2012). Social Research Methods. Oxford: Oxford University Press.
- Carpenter M.A., Geletkanycz M.A., Sanders W.G. (2004). Upper echelons research revisited: Antecedents, elements, and consequences of top management team composition. Journal of management, 30(6): 749-778.
- Carter S.M., Greer C.R. (2013). Strategic leadership: Values, styles, and organizational performance. Journal of Leadership & Organizational Studies, 20(4): 375-393.
- CEO.com, DOMO (2016). “Social CEO report”, -- available at https://www.ceo.com/social-ceo-report-2016-report/ (accessed 12 June 2017).
- Chung C., Chatterjee S.C., Sengupta S. (2012). Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel. Industrial Marketing Management, 41(1): 40-53.
- Conte F., Siano A., Vollero A. (2017). CEO communication: engagement, longevity and founder centrality: An exploratory study in Italy. Corporate Communications: An International Journal, 22(3): 273-291.
- Cornelissen J. (2011). Corporate Communications: Theory and Practice, 3rd ed. London: Sage Publications.
- Dijkmans C., Kerkhof P., Beukeboom C.J. (2015). A stage to engage: Social media use and corporate reputation. Tourism Management, 47: 58-67.
- Donaldson B. (1996). Industrial marketing relationships and open-to-tender contracts cooperation or competition?. Journal of Marketing Practice, 2(2): 23-31.
- Duncan T. (1995). The concept and process of integrated marketing communication. IMC Research Journal, 1(1): 3-10.
- Dutta S. (2010). What’s your personal social media strategy?. Harvard Business Review, 88(11): 127-130.
- Economist Intelligence Unit (2005). Reputation: Risk of risks. Economist Intelligence Unit’s Global Risk Briefing, 4, December, pp. 1-23.
- Esteves J., Bohorquez V. (2008). Analyzing the Topics Discussed in CEO Blogs: A Content Analysis Approach. In: Information Management and Evaluation proceedings of the 2nd European Conference in Royal Holloway, University of London, Academic Conferences Limited, London, pp. 149-158.
- Fairhurst G.T., Connaughton S.L. (2014). Leadership: A communicative perspective. Leadership, 10(1): 7-35.
- Finkelstein S., Hambrick D.C. (1996). Strategic Leadership: Top Executives and Their Effects on Organizations. Minneapolis/St. Paul: West Publishing Company.
- Fombrun C.J., Van Riel C.B. (2004). Fame & fortune: How successful companies build winning reputations. London: FT Press. Gaines-Ross L. (2008). Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. New York, NY: John Wiley & Sons.
- Graffin S.D., Pfarrer M.D., & Hill M.W. (2012). Untangling executive reputation and corporate reputation: Who made who. In: The Oxford handbook of corporate reputation, pp. 221-239.
- Gray E.R., Balmer J.M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.
- Hambrick D.C. (2007). Upper Echelons Theory: An update. Academy of Management Review, 32(2): 2-10.
- Hutt M.D., Speh T.W. (2001). Business Marketing Management: A Strategic View of Industrial and Organizational Markets. Fort Worth: The Dryden Press.
- Jian G., Shi X., Dalisay F. (2014). Leader-Member Conversational Quality Scale Development and Validation Through Three Studies. Management Communication Quarterly, 28(3): 375-403.
- Kaplan A.M., Haenlein M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1): 59-68.
- Kitchen P.J., Laurence A. (2003). Corporate reputation: An eight-country analysis. Corporate Reputation Review, 6(2): 103-117.
- Kitchen P.J., Schultz D.E. (2003). Integrated corporate and product brand communication. Advances in Competitiveness Research, 11(1): 66-86.
- Kitchen P.J., Siano A., Confetto M.G., Palazzo M. (2009). Working toward Dual Marketing Communications. Conference proceedings, 14th International Conference on Corporate and Marketing Communications, April 23-24, Cyprus.
- Leonardi P.M., Huysman M., Steinfield C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer_Mediated Communication, 19(1): 1-19.
- Newell F. (2000). Loyalty.com. Customer Relationship Management in the New Era of Internet Marketing. New York: McGraw-Hill.
- Payne A., Holt S. (2001). Diagnosing customer value: integrating the value process and relationship marketing. British Journal of Management, 12: 159-182.
- Pincus J.D., Robert A.P., Rayfield A.P., DeBonis J.P. (1991). Transforming CEOs into Chief Communication Officers. Public Relations Journal, 47(11): 22-27.
- Quelch J.A. (1987). Why not exploit dual marketing?. Business Horizons, 30(1): 52-60.
- Reputation Institute (2015). Global RepTrak 100. The World’s Most Reputable Companies, February 28, -- available at: http://www.ideeideas.it/press/global_reptrak_2017.pdf (accessed 5 June 2017).
- Rialti R., Zollo L., Caliandro A., Ciappei C. (2016). Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case. Mercati & Competitività, 4: 65-84.
- Roberts P.W., Dowling G.R. (2002). Corporate reputation and sustained superior financial performance. Strategic management journal, 23(12): 1077-1093.
- Sa Vinhas A., Chatterjee S., Dutta S., Fein A., Lajos J., Neslin S.A., Scheer L., Ross W.T., Wang Q. (2010). Channel design, coordination and performance: Future research directions. Marketing Letters, 21(3): 223-237.
- Sarantakos S. (2005). Social Research, 3rd ed.. Hampshire: Palgrave Macmillan.
- Shockley-Zalabak P. (2011). Fundamentals of organizational communication. Toronto: Pearson Education. Simsek Z. (2007). CEO tenure and organizational performance: An intervening model. Strategic Management Journal, 28(6): 653-662.
- Smircich L., Morgan G. (1982). Leadership: The management of meaning. Journal of Applied Behavioral Science, 18: 257-273.
- Solomon B.D. (1985). An alternative to new product development – business products for consumer markets. Journal of Consumer Marketing, 2(1): 56-60.
- van der Jagt R. (2005). Senior business executives see communication and reputation as a crucial part of their leadership role. Corporate Reputation Review, 8(3): 179-186.
- Vera D., Crossan M. (2004). Strategic leadership and organizational learning. Academy of management review, 29(2): 222-240.
- Vernuccio M., Vescovi T. (2016). Branding in the digital era. Mercati & Competitività, 4: 15-22.
- Waldman D.A., Siegel D.S., Javidan M. (2006). Components of CEO Transformational Leadership and Corporate Social Responsibility. Journal of Management Studies, 43(8): 1703-1725.
- Wang H., Tsui A.S., Xin K.R. (2011). CEO leadership behaviors, organizational performance, and employees’ attitudes. The Leadership Quarterly, 22(1): 92-105.
- Webb K.L. (2002). Managing channels of distribution in the age of electronic commerce. Industrial Marketing Management, 31(2): 95-102.
- Weber Shandwick (2013). 2013 CEO.com Social CEO Report. New York, NY, -- available at: https://web-assets.domo.com/blog/wp-content/uploads/2013/08/2013-Social-CEO-Report-Final.pdf (accessed 1 June 2017).
- Weber Shandwick (2014). Socializing Your CEO III: From Marginal to Mainstream. New York, NY, -- available at: http://www.webershandwick.com/uploads/news/files/socializing-your-ceo-iii-exec- summary.pdf (accessed 10 June 2017).
- Westley F., Mintzberg H. (1989). Visionary leadership and strategic management. Strategic Management Journal, 10(1): 17-32.
- Williams L., Cothrell J. (2000). Four smart ways to run online communities. Sloan Management Review, 41(4): 81-91.
- Yucel I., McMillan A., Richard O.C. (2014). Does CEO transformational leadership influence top executive normative commitment?. Journal of Business Research, 67(6): 1170-1177.
- Zerfass A., Huck S. (2007). Innovation, Communication, and Leadership: New Developments in Strategic Communication. International Journal of Strategic Communication, 1: 107-122.
- Zerfass A., Schwalbach J., Bentele G., Sherzada M. (2014). Corporate Communications from the Top and from the Center: Comparing Experiences and Expectations of CEOs and Communicators. International Journal of Strategic Communication, 8(2): 61-78.
- Zerfass A., Sherzada M. (2015). Corporate communications from the CEO’s perspective: How top executives conceptualize and value strategic communication. Corporate Communications: An International Journal, 20(3): 291-309.
- Zerfass A., Verˇciˇc D., Wiesenberg M. (2016). Managing CEO communication and positioning: A cross-national study among corporate communication leaders. Journal of Communication Management, 20(1): 37-55.
Francesca Conte, Agostino Vollero, in "MERCATI & COMPETITIVITÀ" 3/2018, pp. 21-39, DOI:10.3280/MC2018-003003