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Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Maria Antonella Ferri, Maria Palazzo 
Year:  2018 Issue: Language: English 
Pages:  15 Pg. 69-83 FullText PDF:  134 KB
DOI:  10.3280/MC2018-003005
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Keywords: Dual Marketing Communications, Corporate Communication, Channels of distribution, Multiple channels, value network.

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Maria Antonella Ferri, Maria Palazzo, in "MERCATI & COMPETITIVITÀ" 3/2018, pp. 69-83, DOI:10.3280/MC2018-003005

   

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