Click here to download

Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei 
Year:  2018 Issue: Language: English 
Pages:  23 Pg. 111-133 FullText PDF:  122 KB
DOI:  10.3280/MC2018-003007
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 



Keywords: Brand communities, social media brand communities, brand value cocreation, consumers’ engagement, trust, E-WOM.

  1. Algesheimer R., Dholakia U.M., & Herrmann A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3): 19-34.
  2. Akaka M.A., Vargo S.L., & Schau H.J. (2015). The context of experience. Journal of Service Management, 26(2): 206-223., 10.1108/JOSM-10-2014-0270DOI: 10.1108/JOSM-10-2014-0270
  3. Alonso-Dos-Santos M., Guardia F.R., Campos C.P., Calabuig-Moreno F., & Ko Y.J. (2018). Engagement in sports virtual brand communities. Journal of Business Research.
  4. Arvidsson A., & Caliandro A. (2016). Brand Public, Journal of Consumer Research, 42(5): 727-748.
  5. Ashforth B.E., & Mael F. (1989). Social Identity Theory and the organization, Academy of Management Review, 14(1): 20-39., 10.5465/AMR.1989.4278999DOI: 10.5465/AMR.1989.4278999
  6. Bagozzi R.P., &Yi Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1): 74-94., 10.1177/009207038801600107DOI: 10.1177/009207038801600107
  7. Bagozzi R.P., & Dholakia U.M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23(1): 45-61.
  8. Bentler P.M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2): 238-246., 10.1037/0033-2909.107.2.238DOI: 10.1037/0033-2909.107.2.238
  9. Black I., & Veloutsou C. (2017). Working consumers: Co-creation of brand identity, consumer identity and brand community identity. Journal of Business Research, 70: 416-429.
  10. Bordoni S., & Marchi G. (2011). Comunità virtuali di marca e innovazione di prodotto: un modello di classificazione degli user basato su analisi testuale. Mercati & Competitività, 1: 53-71., 10.3280/MC2011-001004DOI: 10.3280/MC2011-001004
  11. Burmann C. (2010). A call for ‘User-Generated Branding’. Journal of Brand Management, 18(4): 1-4.
  12. Brodie R.J., Ilic A., Juric B., & Hollebeek L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1): 105-114.
  13. Canniford R. (2011a). A typology of consumption communities. In: Belk R.W., Grayson K., Muñiz A.M., Schau H.J. (eds.). Research in Consumer Behavior, Vol. 13. Emerald Group Publishing Limited: Bingley (UK), pp. 57-75.
  14. Casaló L., Flavian C., & Guinalíu M. (2007). The impact of participation in virtual brand communities on consumer trust and loyalty: the case of free software. Online Information Review, 31(6): 775-792., 10.1108/14684520710841766DOI: 10.1108/14684520710841766
  15. Cova B., & Dalli D. (2009). Working Consumers: the next step in marketing theory?. Marketing Theory, 9(3): 315-339., 10.1177/1470593109338144DOI: 10.1177/1470593109338144
  16. Cova B., Dalli D., & Zwick D. (2011). Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes. Marketing Theory, 11(3): 231-241., 10.1177/1470593111408171DOI: 10.1177/1470593111408171
  17. Dijk J., Antonides G., & Schillewaert N. (2014). Effects of co-creation claim on consumer brand perceptions and behavioural intentions. International Journal of Consumer Studies, 38(1): 110-118.
  18. Dijkmans C., Kerkhof P., & Beukeboom C.J. (2015). A Stage to engage: social media use and corporate reputation. Tourism Management, 47: 58-67.
  19. Edelman D.C. (2010). Branding in the digital age. Harvard Business Review, 88(12): 62-69.
  20. Flavián C., & Guinalíu M. (2006). Consumer trust, perceived security and privacy policy: three basic elements of loyalty to a web site. Industrial Management & Data Systems, 106(5): 601-620., 10.1108/02635570610666403DOI: 10.1108/02635570610666403
  21. Füller J. (2010). Refining virtual co-creation from a consumer perspective. California Management Review, 52(2): 98-122.
  22. Goh K.Y., Heng C.S., & Lin Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1): 88-107.
  23. Goulding C., Shankar A., & Canniford R. (2013). Learning to be tribal: facilitating the formation of consumer tribes. European Journal of Marketing, 47(5/6): 813-832., 10.1108/03090561311306886DOI: 10.1108/03090561311306886
  24. Habibi M.R., Laroche M., & Richard M.O. (2014a). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37: 152-161.
  25. Habibi M.R., Laroche M., & Richard M.O. (2014b). Brand communities based in social media: how unique are they? evidence from two exemplary brand communities. International Journal of Information Management, 34(2): 123-132.
  26. Habibi M.R., Laroche M., & Richard M.O. (2016), Testing an extended model of consumer behavior in the context of social media-based brand communities. Computers in Human Behavior, 62: 292-302.
  27. Hair J.F., Sarstedt M., Ringle C.M., & Mena J.A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3): 414-433.
  28. Hatch M.J., & Schultz M. (2010). Toward a theory of brand co-creation with implications for brand governance. Journal of Brand Management, 17(8): 590-604.
  29. Hayes A.F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York: Guilford Press.
  30. Heere B., Walker M., Yoshida M., Ko Y.J., Jordan J.S., & James J.D. (2011). Brand community development through associated communities: grounding community measurement within social identity theory. Journal of Marketing Theory and Practice, 19(4): 407-422., 10.2753/MTP1069-6679190404DOI: 10.2753/MTP1069-6679190404
  31. Hajli N., Shanmugam M., Papagiannidis S., Zahay D., & Richard M.O. (2017). Branding co-creation with members of online brand communities. Journal of Business Research, 70: 136-144.
  32. Hollebeek L.D. (2011a). Demystifying customer brand engagement: exploring the loyalty nexus. Journal of Marketing Management, 27(7-8): 785-807., 10.1080/0267257X.2010.500132DOI: 10.1080/0267257X.2010.500132
  33. Hollebeek L. (2011b). Exploring customer brand engagement: definition and themes. Journal of Strategic Marketing, 19(7): 555-573., 10.1080/0965254X.2011.599493DOI: 10.1080/0965254X.2011.599493
  34. Hollebeek L.D., Glynn M.S., & Brodie R.J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2): 149-165.
  35. Hooper D., Coughlan J., & Mullen M.R. (2008). Structural Equation Modeling: guidelines for determining model fit. Electronic Journal of Business Research
  36. Methods, 6(1): 53-60. Hu L.T., & Bentler P.M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling: a Multidisciplinary Journal, 6(1): 1-55., 10.1080/10705519909540118DOI: 10.1080/10705519909540118
  37. Johnson Z., Massiah C., & Allan J. (2013). Community identification increases consumer-to-consumer helping, but not always. Journal of Consumer Marketing, 30(2): 121-129., 10.1108/07363761311304933DOI: 10.1108/07363761311304933
  38. Kilambi A., Laroche M., & Richard M.O. (2013). Constitutive marketing: Towards understanding brand community formation. International Journal of Advertising, 32(1): 45-64., 10.2501/IJA-32-1-045-064DOI: 10.2501/IJA-32-1-045-064
  39. Kennedy E., & Guzmán F. (2016). Co-Creation of brand identities: consumer and industry influence and motivations. Journal of Consumer Marketing, 33(5): 313-323., 10.1108/JCM-07-2015-1500DOI: 10.1108/JCM-07-2015-1500
  40. Lee D., Kim H.S., & Kim J.K. (2011). The impact of online brand community type on consumer’s community engagement behaviors: Consumer-created vs. marketercreated online brand community in online social-networking web sites. Cyberpsychology, Behavior, and Social Networking, 14(1-2): 59-63.
  41. Latorre A., & Vernuccio M. (2013). Ridurre il rischio percepito e generare fiducia nello shopping online attraverso gli User Generated Content. Mercati & Competitività, 1: 143-163,, 10.3280/MC2013-001009DOI: 10.3280/MC2013-001009
  42. Lusch R.F., & Vargo S.L. (2006). Service-Dominant Logic: reactions, reflections and refinements, Marketing Theory, 6(3): 281-288., 10.1177/1470593106066781DOI: 10.1177/1470593106066781
  43. McAlexander J.H., Schouten J.W., & Koenig H.F. (2002). Building brand community, Journal of Marketing, 66(1): 38-54.
  44. Morgan R.M., & Hunt S.D. (1994). The Commitment-Trust Theory of relation marketing, Journal of Marketing, 58(3): 20-38., 10.2307/1252308DOI: 10.2307/1252308
  45. Muniz A.M., & O’Guinn T.C. (2001). Brand Community. Journal of Consumer Research, 27(4): 412-432., 10.1086/319618DOI: 10.1086/319618
  46. Muniz A.M., & Schau H.J. (2011). How to inspire Value-Laden Collaborative Consumer-Generated content. Business Horizons, 54(3): 209-217.
  47. Muniz A.M., & Schau H.J. (2005). Religiosity in the abandoned Apple Newton brand community. Journal of Consumer Research, 31(4): 737-747., 10.1086/426607DOI: 10.1086/426607
  48. Payne A.F., Storbacka K., & Frow P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1): 83-96.
  49. Podsakoff P.M., MacKenzie S.B., Lee J.Y., & Podsakoff N.P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of applied psychology, 88(5): 879-903., 10.1037/0021-9010.88.5.879DOI: 10.1037/0021-9010.88.5.879
  50. Prahalad C.K., & Ramaswamy V. (2003). The new frontier of experience innovation. Mit Sloan Management Review, 44(4): 12-18.
  51. Prahalad C.K., & Ramaswamy V. (2004). Co-Creating unique value with customers. Strategy & Leadership, 32(3): 4-9., 10.1108/10878570410699249DOI: 10.1108/10878570410699249
  52. Ramaswamy V. (2008). Co-Creating value through customers’ experiences: the Nike case. Strategy & Leadership, 36(5): 9-14., 10.1108/10878570810902068DOI: 10.1108/10878570810902068
  53. Ramaswamy V., & Ozcan K. (2016). Brand value co-creation in a digitalized world: An integrative framework and research implications. International Journal of Research in Marketing, 33(1): 93-106.
  54. Rialti R., Zollo L., Boccardi A., & Marzi G. (2016b). The impact of technologies on visitors’ experience personalization: a case study. Micro & Macro Marketing, 25(2): 251-280., 10.1431/83713DOI: 10.1431/83713
  55. Rialti R., Zollo L., Pellegrini M.M., & Ciappei C. (2017). Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities: do gender differences matter?. Journal of Global Marketing, 30(3): 1-14., 10.1080/08911762.2017.1306899DOI: 10.1080/08911762.2017.1306899
  56. Rialti R., Caliandro A., Zollo L., & Ciappei C. (Forthcoming). Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences. Spanish Journal of Marketing – ESIC.
  57. See-To E.W., & Ho K.K. (2014). Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis. Computers in Human Behavior, 31: 182-189.
  58. Schau H.J., Muniz Jr. A.M., & Arnould E.J. (2009). How brand community practices create value. Journal of Marketing, 73(5): 30-51.
  59. Schembri S., & Latimer L. (2016). Online brand communities: constructing and coconstructing brand culture. Journal of Marketing Management, 32(7-8): 628-651., 10.1080/0267257X.2015.1117518DOI: 10.1080/0267257X.2015.1117518
  60. Schivinski B., & Dabrowski D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2): 189-214., 10.1080/13527266.2013.871323DOI: 10.1080/13527266.2013.871323
  61. Schouten J.W., McAlexander J.H., & Koenig H.F. (2007). Transcendent customer experience and brand community. Journal of the Academy of Marketing Science, 35(3): 357-368.
  62. Trusov M., Bucklin R.E., & Pauwels K. (2009). Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site. Journal of Marketing, 73(5): 90-102.
  63. Vallaster C., & Von Wallpach S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9): 1505-1515.
  64. Vargo S.L., Maglio P.P., & Akaka M.A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3): 145-152.
  65. Vargo S.L., & Lusch R.F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of the Academy of Marketing Science, 44(1): 5-23.
  66. Von Hippel E. (2005), Democratizing innovation. Boston (MA): MIT press.
  67. Walsh G., Mitchell V.W., Jackson P.R., & Beatty S.E. (2009). Examining the antecedents and consequences of corporate reputation: a customer perspective. British Journal of Management, 20(2): 187-203.
  68. Zaglia M.E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66(2):, 216-223.
  69. Zollo L., Faldetta G., Pellegrini M., Ciappei C. (2016). Volunteers’ Behavioral Intention in Non-profit Organizations Strategy: A Structural Equation Model. Academy of Management Proceedings, 12995(1).
  70. Zollo L., Laudano M.C., Ciappei C., & Zampi V. (2017b). Factors affecting universities’ ability to foster students’ entrepreneurial behaviour: an empirical investigation. Journal of Management Development, 36(2): 268-285., 10.1108/JMD-06-2016-0093DOI: 10.1108/JMD-06-2016-0093
  71. Zollo L., Yoon S., Rialti R., & Ciappei C. (2018). Ethical consumption and consumers’ decision making: the role of moral intuition. Management Decision, 56(3): 692-710., 10.1108/MD-10-2016-0745DOI: 10.1108/MD-10-2016-0745
  72. Zwass V. (2010). Co-Creation: toward a taxonomy and an integrated research perspective. International Journal of Electronic Commerce, 15(1): 11-48.

Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei, in "MERCATI & COMPETITIVITÀ" 3/2018, pp. 111-133, DOI:10.3280/MC2018-003007

   

FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content