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Author/s: Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei 
Year:  2018 Issue: Language: English 
Pages:  23 Pg. 111-133 FullText PDF:  122 KB
DOI:  10.3280/MC2018-003007
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Keywords: Brand communities, social media brand communities, brand value cocreation, consumers’ engagement, trust, E-WOM.

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Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei, in "MERCATI & COMPETITIVITÀ" 3/2018, pp. 111-133, DOI:10.3280/MC2018-003007


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