MERCATI & COMPETITIVITÀ /2019

MERCATI & COMPETITIVITÀ

MERCATI & COMPETITIVITÀ

The Journal of the Italian Marketing Association - Nuova versione Open Access

4 issues per year, ISSNe 1972-4861

Click here to see the previous years articles

Issue 4/2019

Daniele Dalli, Editorial

Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco, Communication practices in the diffusion of social-business innovation: Insights from B-Corporations

Valeria Belvedere, Annalisa Tunisini, Customer-driven supply chains: Trends and practices in leading Italian companies

Veronica Gabrielli, Ilaria Baghi, How to choose the endorser: An experimental analysis on the effects of fit and notoriety

Cesare Amatulli, Matteo De Angelis, Carmela Donato, Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses

Gennaro Iasevoli, Book reviews

Issue 3/2019

Giacomo Del Chiappa, Martina G. Gallarza, Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors

Fabio Forlani, Tonino Pencarelli, Using the experiential approach in marketing and management: A systematic literature review

Marco Ieva, Cristina Ziliani, Understanding the customer experience-loyalty link: A moderated mediation model

Ester Napolitano, Giacomo Del Chiappa, Aise KyoungJin Kim, The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions

Francesco Calza, Marco Ferretti, Marcello Risitano, Annarita Sorrentino, Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district

Rita Cannas, Daniela Pettinao, Measuring Tourists’ Emotional Experiences in a cultural site

Maria Antonietta Raimondo, Maria Vernuccio, Gaetano “Nino” Miceli, The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness

Gennaro Iasevoli, Book reviews

Issue 2/2019

Andrea Moretti, Eat, pray, love..images. Measurements and measurement parameters in marketing processes

Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano, Luigi Piper, Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses

Eleonora Di Maria, Marco Bettiol, Valentina De Marchi, Roberto Grandinetti, Developing relationships early: How new ventures fill their capability gap

Ernesto Cardamone, Gaetano "Nino" Miceli, Maria Antonietta Raimondo, All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices

Elisa Martinelli, Francesca De Canio, Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant

Francesco Raggiotto, Risk is my business. Determinants of revisit intentions among participants in extreme sporting events

Giacomo Del Chiappa, Antonio Salvatore Loriga, Analysing determinants of travellers’ expenditures for food and beverage services at airports

Gennaro Iasevoli, Book reviews

Issue 1/2019

Stefania Borghini, Editorial. Big, thick, small.. are data what really matters?

Daniele Dalli, In memoriam of Stefano Pace

Tonino Pencarelli, Maria Gabriella Mele, A systematic literature review on social media metrics

Marco Ieva, Cristina Ziliani, Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking

Alice Mazzucchelli, Roberto Chierici, Barbara Del Bosco, Francesca Ceruti, Does the use of social media affect customer relationship performance? Evidences from Italy

Valentina Mazzoli, Diletta Acuti, Raffaele Donvito, Eunju Ko, Dressing your soul: The role of brand engagement in self-concept

Francesca Pucciarelli, Chiara Giachino, Bernardo Bertoldi, Davide Tamagno, A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?

Riccardo Resciniti, Federica De Vanna, A literature review on firms’ internationalisation through e-commerce

Gennaro Iasevoli, Book reviews

2019