MERCATI & COMPETITIVITÀ / 2015

MERCATI & COMPETITIVITÀ

MERCATI & COMPETITIVITÀ

The Journal of the Italian Marketing Association

4 issue per year, ISSN 1826-7386 , ISSNe 1972-4861

Printed issue price (also old issues): € 40,00

E-book issue price (also old issues): € 34,50

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Issue 4/2015

Daniele Dalli, Editorial

Brunella Arru, Indagine sulla comunicazione della responsabilità sociale delle società quotate italiane (Corporate social responsibility communication of italian listed companies: an empirical analysis)

Angela Besana, Annamaria Esposito, Marketing e fundraising degli ecomusei americani (Ecomuseum Marketing and Fundraising in US)

Claudio Giachetti, Carlo Bagnoli, The effect of openness to external knowledge sources for innovation on smes’ financial performance (Apertura a fonti esterne di conoscenza per l’innovazione e performance finanziarie delle PMI)

Valentina De Marchi, Eleonora Di Maria, Eco-innovazione, relazioni di fornitura e implicazioni per la comunicazione nelle piccole imprese: un focus sulla moda italiana (Small firms eco-innovation strategies, supply relationships and communication implications: a focus on the Italian fashion industry)

Ilaria Broncanello, Massimiliano Tremiterra, Il ruolo delle risorse e delle competenze organizzative dell’impresa nell’utilizzo e implementazione del web 2.0: il caso delle imprese della strada dell’olio in Umbria (The role of resources and organizational skills of the enterprise in the use and implementation of Web 2.0: The Oil Road’ Enterprises case in the Umbria Region)

Nicoletta Buratti, Francesco Derchi, Giorgia Profumo, The blurred boundary between empowered and working consumers: insights from the winner taco case (Il confine mobile tra "empowered e working consumer" spunti di riflessione dal caso Winner Taco)

A cura della Redazione, Recensioni

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