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MERCATI & COMPETITIVITÀ
The Journal of the Italian Marketing Association
4 issues per year , ISSN 1826-7386 , ISSNe 1972-4861
Printed issue price (also old issues): € 40,00
E-book issue price (also old issues): € 34,50

Since 2019 this journal has become Open Access Click here to access the articles



It follows the table of content of last published issues

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Issue 4/2018 
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Maria Vernuccio, What is happening to the brand?
Annamaria Tuan, Sebastiano Grandi, Emerging trends in qualitative research. A focus on Social Media
Ksenia Silchenko, The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
Francesca Negri, A (Social Media) picture is worth a thousand words
Ludovica Moi, Moreno Frau, Francesca Cabiddu, Exploring the Role of NVivo Software in Marketing Research
Ilenia Confente, Ivan Russo, Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context
Silvia Biraghi, Rossella Chiara Gambetti, How to use digital diaries in data collection to engage networked consumers
Roberta De Michele, Gianluca Marchi, Influencer identification and selection on social networking sites: An analysis on Instagram
Book reviews


Issue 3/2018 
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Sebastiano Grandi, A new approach to Marketing Channel Relationship
Alfonso Siano, Chiara Luisa Cantù, Re-discovering dual marketing: Internet’s contribution
Francesca Conte, Agostino Vollero, CEOs of dual marketers organizations: Communication and reputation management issues
Maria Giovanna Confetto, Maddalena Della Volpe, Claudia Covucci, Dual marketers and sustainability communication. Empirical evidence from corporate websites
Maria Antonella Ferri, Maria Palazzo, Dual marketing communications: Enriching channel value network with a multi-channel strategic communication
Cristina Mele, Tiziana Russo Spena, Marco Tregua, Mariarosaria Coppola, Marialuisa Marzullo, What about the Internet of Everything? An exploratory study in E-health
Riccardo Rialti, Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei, Social media brand communities and brand value co-creation: Evidences from Italy
Francesco Polese, Debora Sarno, Orlando Troisi, Mara Grimaldi, From B2B to A4A: An Integrated Framework for Viable Value Co-Creation
Daniele Dalli, Annamaria Tuan, David D’Acunto, How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain
Reviews


Issue 2/2018 
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Daniele Dalli, Alberto Mattiacci, Editorial
Mauro Cavallone, Daniela Andreini, Giuseppe Pedeliento, Francesca Magno, Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
Fabrizio Mosca, Bernardo Bertoldi, Chiara Giachino, Margherita Stupino, Facebook and Twitter, social networks for culture. An investigation on museums
Maria Antonietta Raimondo, Stefania Farace, Gaetano "Nino" Miceli, User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions
Nicolas Papadopoulos, Yara Ibrahim, Alessandro De Nisco, Maria Rosaria Napolitano, The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image
Veronica Giuliani, Nathalie Colasanti, Rocco Frondizi, Manuela Barreca, Civic crowdfunding, social marketing and the co-creation of public value
Alessandro Augurio, Laura Castaldi, Felice Addeo, Servitization in managerial literature: A content analysis
Gennaro Iasevoli, Book Reviews


Issue 1/2018 
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Daniele Dalli, The M&C assessment: Found in translation
Matteo Corciolani, Stefania Borghini, Daniele Scarpi, Buying, renting, and sharing: Investigating new forms of acquisition
Francesca De Canio, Davide Pellegrini, Elisa Martinelli, Is the collaborative consumption the new buying? Social and economic aspects influencing collaborative consumption
Giovanna Magnani, Tommaso Bertolotti, Antonella Zucchella, Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users
Marco Pichierri, Daniele Scarpi, Gabriele Pizzi, To buy or to rent? An experimental study on the antecedents of consumers’ acquisition-mode decisions
Imante Markeviciute, Aukse Blazenaite, Francesca Vicentini, Paolo Boccardelli, Dynamic Capabilities for Open Innovation: The Role of Customer Mindset in Launching an Internet TV
Sabrina Latusi, Marcello Tedeschi, Cristina Zerbini, Sexual stimuli in advertising: The opposite sex effect
Francesco Crisci, "From Objects to Things" in the World of Aldus Manutius (1494-1515): Renaissance Publishing, and Institutional Dynamics in Markets
Reviews
Elenco Referee 2017


Table of contents

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