Comportamenti di consumo e prodotti alimentari nuovi

Journal title ECONOMIA AGRO-ALIMENTARE
Author/s Marcello De Rosa
Publishing Year 2003 Issue 2001/3 Language Italian
Pages 22 P. File size 106 KB
DOI
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

The aim of the paper is to analyse the consumer’s behaviour in the case of new food products. The theme of novelty has not been deeply analysed in the literature, even if recently we can observe the growth of new theories within the traditional structure. The theoretical starting point is Lancaster’s theory, which considers not goods but their characteristics (for example, taste, smell). Consumer’s reaction to novelty is object of a conjoint analysis in which the launch of a new product, buffalo meat, is investigated. The method permits to show the mix of characteristics that maximizes utility function, showing the relative percentage weight on the total consumer’s utility. The results underline the necessity of an in-deep analysis of consumers to get the right information for marketing strategies, above all in the case of food products, characterized by the figure of a conservative consumer.

Marcello De Rosa, Comportamenti di consumo e prodotti alimentari nuovi in "ECONOMIA AGRO-ALIMENTARE" 3/2001, pp , DOI: