The publishing production in Italy in the first half of the Twentieth century: the history of Rizzoli
Journal title STORIA IN LOMBARDIA
Author/s Marcella Forni
Publishing Year 2011 Issue 2011/1 Language Italian
Pages 28 P. 85-111 File size 322 KB
DOI 10.3280/SIL2011-001003
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Through the reconstruction of the history of the publisher Rizzoli, the essay tries to offer an interpretation of the mechanization process in the field of illustrated press in the first half of the Twentieth century. The main focus is on the introduction of graphic illustration techniques derived from photography and on their use, after the mid-Twenties, in the transition towards productions with wide circulation, which has been the basis for the success of the company brand in the publishing world.
Keywords: Rizzoli, photomechanical process, rotogravure
Marcella Forni, I modi della produzione grafica in Italia nella prima metà del Novecento: il caso Rizzoli in "STORIA IN LOMBARDIA" 1/2011, pp 85-111, DOI: 10.3280/SIL2011-001003