Journal title MERCATI E COMPETITIVITÀ
Author/s Fabio Musso
Publishing Year 2010 Issue 2010/4 Language Italian
Pages 5 P. 15-19 File size 435 KB
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Fabio Musso, Le nuove frontiere del marketing internazionale fra approccio strategico, contestualizzazione e interculturalità in "MERCATI E COMPETITIVITÀ" 4/2010, pp 15-19, DOI: 10.3280/MC2010-004002