Marketing of local cultural heritage and corporate museums. A case study

Journal title MERCATI E COMPETITIVITÀ
Author/s Giacomo Del Chiappa, Maria Gabriela Ladu, Marta Meleddu, Manuela Pulina
Publishing Year 2013 Issue 2012/4
Language English Pages 16 P. 17-32 File size 503 KB
DOI 10.3280/MC2012-004003
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

In recent years museums have become interested in significant modernization efforts within their administration by updating their managerial elements and principles. Consumers’ satisfaction in particular has been recognized as a key element in gaining an advantage over competitors. The objective of this paper is to use a representative sample of visitors to the G.A. Sanna National Museum of Archaeology in Sardinia, Italy, to identify the main determinants influencing their satisfaction. A probabilistic quantitative model is employed based on microeconomic foundations. The findings support the hypothesis that motivations, the actual experience at the museum and the length of the visit, as well as socio-demographic factors such as nationality, gender and education influence the overall level of satisfaction. This paper contributes to the literature on consumer satisfaction in museums and provides useful directions for museum management to explore.

Keywords: Museum, motivations, visitor experience, customer satisfaction, ordered logit.

  • Does service type influence satisfaction?: A case study of Edinburgh Castle Jane M. Beattie, Ingrid E. Schneider, in Tourism Management /2018 pp.89
    DOI: 10.1016/j.tourman.2018.01.005

Giacomo Del Chiappa, Maria Gabriela Ladu, Marta Meleddu, Manuela Pulina, Analysing the factors influencing visitors’ satisfaction at a museum: the role of socio-demographic characteristics, motivations and visit experience in "MERCATI E COMPETITIVITÀ" 4/2012, pp 17-32, DOI: 10.3280/MC2012-004003