Internet marketing ed efficienza operativa dei virtual mall: un tentativo di misurazione comparativa tra Nord America, Gran Bretagna e Italia

Journal title INDUSTRIA & DISTRIBUZIONE
Author/s Luciano Pilotti, Andrea Ganzaroli
Publishing Year 1 Issue 2000/3 Language Italian
Pages 19 P. File size 128 KB
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Luciano Pilotti, Andrea Ganzaroli, Internet marketing ed efficienza operativa dei virtual mall: un tentativo di misurazione comparativa tra Nord America, Gran Bretagna e Italia in "INDUSTRIA & DISTRIBUZIONE" 3/2000, pp , DOI: