L’internazionalizzazione dei tour operator. Un’indagine in Italia
Journal title ECONOMIA E DIRITTO DEL TERZIARIO
Author/s Clara Benevolo, Mario Grasso
Publishing Year 2010 Issue 2010/2 Language Italian
Pages 26 P. 289-314 File size 629 KB
DOI 10.3280/ED2010-002005
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Within tourism industry, an important role is played by tour operators; it is consequently of major interest to investigate their strategic behaviour, with specific reference to their internationalisation processes. The article introduces the results of a survey which aimed to answer the following research questions: when can tourism firms - and especially tour operators - be considered truly internationalised? What internationalisation paths and modes are possible and which ones are used by the Italian tour operators? The survey has specifically investigated whether - and to what an extent - those Italian tour operators that apparently seem to be internationalised (due to the activities they perform) are actually oriented towards the growth in foreign markets. The research considers the tendency of tour operators towards the internationalisation, both on the customers and suppliers side; their propensity to foreign direct investments; their commercial presence in foreign markets, with the difficulties encountered; the importance they give to competition from foreign challengers in the Italian market. The result is a first outline of the internationalisation processes of Italian tour operators, together with some considerations about future perspectives.
Clara Benevolo, Mario Grasso, L’internazionalizzazione dei tour operator. Un’indagine in Italia in "ECONOMIA E DIRITTO DEL TERZIARIO " 2/2010, pp 289-314, DOI: 10.3280/ED2010-002005