Transparency of air passenger fares in the digital era
Journal title RIVISTA ITALIANA DI DIRITTO DEL TURISMO
Author/s Monica Brignardello
Publishing Year 2026 Issue 2026/48
Language Italian Pages 31 P. 7-37 File size 332 KB
DOI 10.3280/DT2026-048001
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The paper examines the principle of transparency of air fares within the European Union and Italian legal frameworks, showing how it constitutes one of the main limits to the freedom of airlines to set fares. In particular, it analyses misleading commercial practices relating to the structure and presentation of fares, with specific reference to the phenomenon of drip pricing and to the online selection of optional services. Particular attention is devoted to differentiated, personalised and “intelligent” fares, with regard to which the implications arising from EU law and recent Italian legislation are explored. In conclusion, the paper highlights that, even in the digital era, fare transparency remains an essential instrument for protecting passengers against the opacity of fare-setting and fare-presentation processes, as well as against the potentially distortive use of algorithms and artificial intelligence.
Monica Brignardello, La trasparenza delle tariffe aeree passeggeri nell’era digitale in "RIVISTA ITALIANA DI DIRITTO DEL TURISMO" 48/2026, pp 7-37, DOI: 10.3280/DT2026-048001