TY -  JOUR
PY -  2016
SN -  1972-4861
T1 -  Time horizon and green consumption
JO -  MERCATI & COMPETITIVITÀ
DA -  7/15/2016 12:00:00 AM
DO -  10.3280/MC2016-002004
UR -  http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=56933
AU -  Codini, Anna
AU -  Bonera, Michelle
AU -  Miniero, Giulia
SP -  49
EP -  62
IS -  2
VL -  
LA -  EN
AB -  This study investigates the effect of time horizon in patterns of green consumption. Previous studies have shown that consumer behavior is influenced by an individual’s willingness to delay or expedite receiving gains and losses (i.e., take a time horizon orientation). This paper describes the effect of short-term or long-term conditions in complying with green and not-green consumption. The paper also reports the results of an experimental study showing that time horizon plays an important role in driving consumer behavior, especially when green consumption is expected.
PB -  FrancoAngeli
ER -