Journal title MERCATI & COMPETITIVITÀ
Author/s Tonino Pencarelli
Publishing Year 2017 Issue 2017/2 Language English
Pages 8 P. 7-14 File size 427 KB
DOI is like a bar code for intellectual property: to have more infomation click here
FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.
Tonino Pencarelli, Marketing in an experiential perspective: Toward the "Experience Logic" in "MERCATI & COMPETITIVITÀ" 2/2017, pp 7-14, DOI: 10.3280/MC2017-002001