Re-discovering dual marketing: Internet’s contribution

Autori/Curatori Alfonso Siano, Chiara Luisa Cantù
Anno di pubblicazione 2018 Fascicolo 2018/3 Lingua Italiano
Numero pagine 7 P. 13-19 Dimensione file 51 KB
DOI 10.3280/MC2018-003002
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Alfonso Siano, Chiara Luisa Cantù, Re-discovering dual marketing: Internet’s contribution in "MERCATI & COMPETITIVITÀ" 3/2018, pp 13-19, DOI: 10.3280/MC2018-003002