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Fotocopie e diritto d'autore: domande e risposte
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MERCATI & COMPETITIVITÀ
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Kotler P., Gertner D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Brand Management, 9. 4-5: 249.261.
Aaker D.A., Joachimsthaler E. (2000). The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review, 42, 4: 8-23.
Keller K.L. (2014). Designing and implementing brand architecture strategies”, Journal of Brand Management, 21, 9: 702-15.
Anholt S. (1998). Nation-brands of the twenty-first century. Journal of Brand Management, 5, July, Issue 6: 395-406.
Anholt S. (2002). Foreword. Journal of Brand Management, Special Issue, 229-239.
Anholt S. (2007). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan.
Anholt S. (2010). Places: Identity, Image and Reputation. Palgrave Macmillan.
Anttiroiko A.-V. (2014). The Political Economy of City Branding. Routledge.
Ashworth G., Kavaratzis M. (Eds.) (2010). Towards effective place brand management: Branding European cities and regions. Edward Elgar Publishing.
Ashworth G.J., Kavaratzis M., Warnaby G. (2015). The need to rethink place branding. In Rethinking Place Branding. Springer International Publishing.
Baker B. (2012). Destination Branding for Small Cities. Creative Leap Books.
Dinnie K. (2008). Nation Branding. Concepts, Issues, Practice. Oxford: Elsevier. New edition in 2015 (Routledge).
Dinnie K. (2011). City Branding: Theory and Cases, Palgrave Macmillan.
Kavaratzis M. (2005). “Place Branding: A Review of Trends and Conceptual Models”, The Marketing Review, vol.5, n.4, pp.329-342.
Kavaratzis M., Ashworth G., (2010). Place branding: where do we stand?. In
Ashworth G., Kavaratzis M. (Eds.). (2010). Towards effective place brand management: Branding European cities and regions, Edward Elgar Publishing.
Kavaratzis M., Warnaby G., Ashworth G. (eds.) (2015). Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer.
Gertner D. (2011). Unfolding and configuring two decades of research and publications on place marketing and place branding. Place Branding and Public Diplomacy, 7, 2: 91-106.
Govers R., Go F. (2009). Place Branding. Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced. Palgrave Macmillan UK.
Hanna S., Rowley J. (2011). Towards a strategic place brand-management model. Journal of Marketing Management, 27, 5-6: 458-476.
Kotler P., Haider D., Rein I. (1993). Marketing Places. Attracting Investments, Industry, and Tourism to Cities, States, and Nations. New York: The Free Press.
Marino V., Mainolfi G. (2013). Country brand management. Esperienze internazionali a confronto attraverso la ricerca qualitativa. Milano: Egea.
Medway D., Swanson K., Delpy Neirotti L., Pasquinelli C., Zenker S. (2015). Place branding: are we wasting our time?. Journal of Place Management and Development, 8, 1: 63-68.
Morgan M., Pritchard A., Pride E. (Eds.) (2002). Destination Branding: Creating the Unique Destination Proposition. Butteworth Heinemann.
Morgan M., Pritchard A., Pride E. (Eds.) (2011). Destination Brands: Managing Place Reputation. Butteworth Heinemann. Muñiz Martinez N. (2012). City marketing and place branding: A critical review of practice and academic research. Journal of Town and City Management, 2, 4: 369-394.
Papadopoulos N. (2004). Place branding: Evolution, meaning and implications. Place Branding and Public Diplomacy, 1, Issue 1: 36-49.
Papadopoulos N., Heslop L.A. (eds.) (1993). Product-Country Images: Impact and Role in International Marketing. New York: International Business Press.
Warnaby G., Medway D. (2015). Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing. In Kavaratzis M., Warnaby G., Ashworth G. (eds.) (2015). Rethinking Place Branding (pp. 33-50). Springer International Publishing.
Zenker S. (2015). Inter-Regional Place Branding: Best Practices, Challenges and Solutions. Springer.
Chiara Mauri, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 7-12, DOI:10.3280/MC2016-004001
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