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Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Andrea Buratti, Giancarlo Ferrero 
Year:  2017 Issue: Language: English 
Pages:  23 Pg. 151-173 FullText PDF:  120 KB
DOI:  10.3280/MC2017-004008
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Keywords: Entrepreneurial Marketing Orientation, Strategic Orientation, Second order model

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Andrea Buratti, Giancarlo Ferrero, in "MERCATI & COMPETITIVITÀ" 4/2017, pp. 151-173, DOI:10.3280/MC2017-004008

   

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