Alternative financing for digital media. The case of Valigia Blu and its commitment to crowdfunding

Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s María José Pérez-Serrano, Gema Alcolea-Díaz, Carlo Sorrentino
Publishing Year 2023 Issue 2023/65 Language English
Pages 20 P. 126-145 File size 318 KB
DOI 10.3280/SC2023-065008
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The article analyzes the relationship between journalistic projects and crowdfunding. The case study is Valigia Blu and its 2021 funding campaign. This paper (based on the analysis of 263 publications) sheds light on the revenue and financing of digital native communication media. The analysis of this case highlights how such journalism is largely based on discussion with the public, which, as a community that identifies with the values of the newspaper, contributes economically to support its informational goals.

Keywords: media Business; engagement; financing; Valigia Blu; crowdfunding; social networks.

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María José Pérez-Serrano, Gema Alcolea-Díaz, Carlo Sorrentino, Alternative financing for digital media. The case of Valigia Blu and its commitment to crowdfunding in "SOCIOLOGIA DELLA COMUNICAZIONE " 65/2023, pp 126-145, DOI: 10.3280/SC2023-065008