Alternative financing for digital media. The case of Valigia Blu and its commitment to crowdfunding

Titolo Rivista SOCIOLOGIA DELLA COMUNICAZIONE
Autori/Curatori María José Pérez-Serrano, Gema Alcolea-Díaz, Carlo Sorrentino
Anno di pubblicazione 2023 Fascicolo 2023/65
Lingua Inglese Numero pagine 20 P. 126-145 Dimensione file 318 KB
DOI 10.3280/SC2023-065008
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

The article analyzes the relationship between journalistic projects and crowdfunding. The case study is Valigia Blu and its 2021 funding campaign. This paper (based on the analysis of 263 publications) sheds light on the revenue and financing of digital native communication media. The analysis of this case highlights how such journalism is largely based on discussion with the public, which, as a community that identifies with the values of the newspaper, contributes economically to support its informational goals.

Keywords:media Business; engagement; financing; Valigia Blu; crowdfunding; social networks.

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María José Pérez-Serrano, Gema Alcolea-Díaz, Carlo Sorrentino, Alternative financing for digital media. The case of Valigia Blu and its commitment to crowdfunding in "SOCIOLOGIA DELLA COMUNICAZIONE " 65/2023, pp 126-145, DOI: 10.3280/SC2023-065008