
Maria Vincenza Ciasullo, Raffaella Montera
Digital servitization in BtoB manufacturing systems
Combining theory and practice for competitiveness enhancement
By proposing a strategic conceptualization of value co-creation, the work lies the theoretical foundations for a system approach as a key to understand how digital servitization can enable and foster industrial organizations to create new value and innovation in BtoB markets. Then, the work aims at offering a reinterpretation of digital servitization, based on a better understanding of those most critical managerial issues that the extant research underestimated.
Pages: 150
ISBN: 9788835124658
Edizione:1a edizione 2021
Publisher code: 390.1.7
Can print: No
Can Copy: No
Can annotate: Sì
Format: PDF con DRM for Digital Editions
Pages: 150
ISBN: 9788835130079
Edizione:1a edizione 2021
Publisher code: 390.1.7
Can print: No
Can Copy: No
Can annotate: Sì
Format: ePub con DRM for Digital Editions