RISULTATI RICERCA
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Sport, business, politics. Milan of Silvio Berlusconi ABSTRACT: In 1986 the business man Silvio Berlusconi buys the soccer team Milan A.C. The peculiar and emblematic new updated identity of the club, even if always mentioned in the company communication, is not linked to any kind of organized structure, but its development is characterized by the insertion of the club in the Berlusconi group of societies and follows the political and industrial complex path that this man has traced. In 20 years time Berlusconi succeeded in completely identifying the football team with his industrial activity and even with himself. The culminating event of this process happens in 1994, with his entrance in the political field: we can now say that this new circuit sport-industry-society-politics characterizing the Berlusconian Milan, is a new form of marketing that can be defined meta-sponsorizzation. The Milan story brings the problem of the governance of the sport system, to be matched with the actual improvements of rules in Italy and Europe.
A circulation of elites: equestrian sports ABSTRACT: It’s proved the rooted and close relation between the military elite with the managerial team. In the case of the equestrian sport in Italy, the assimilation between gentleman and army officer (knight), usual in the ’800, has new evidence in the first half of the XX century. The noble class continues predominating in this field even if not with the old representatives. The old traditional land aristocracy shares the scene with the emerging industrial, trade, finance, culture and science new aristocracy. Again the connection between the emerging groups and the noble class in the period ’800-900 is basic to understand the circulation of elites. More widely equestrian sports are one of the most representative forms of the vanity life of the aristocracy, a unique occasion of sociability for all the high society including the royal family and the highest dignities of the government and of the parliament. What is now appearing on a long period is a strong bond between political and sport institutions where an economical-political-military elite, sharing a strong convergence of interests, an interexchangebility of managerial positions, sharing of cultural models and daily practices, shows at last a real stability.
«Olimpionica». Fascistization and Italianization of sport in the fascist propaganda of late twenties/em> ABSTRACT: In spite of triunphalist tones of the official propaganda, the institutional re-assessment started in 1925 with the nomination of Lando Ferretti at the presidency of CONI, was far from being an ultimate solution to the difficult condition of the maximum sport bureau of Italy: being fascist it should be nationalized. The article will propose some considerations on the polarization characterizing the regime sport politics in the second part of the 20s starting from traces we can find in a mi-nor magazine: Olimpica (1927-28), informal tribune of CONI during the delicate biennium of its transformation in agency depending on the fascist national party and of the preparation to the Olympic Games of Amsterdam in 1928.
Miners at soccer conquest. The modernization of sport and the identity construction in the workers’ world ABSTRACT: Considering the case of the region of Lens, the article means to understand how soccer became the basic element in the identification of themselves for those miners. Focusing on the articulation of the institutional organization and on the appropriation by the workers’ community, there will be analyzed forms of organization and representation by which an identity based on sport takes evidence. An identity without an obvious result, its development will be analyzed step by step: the characterization of soccer growth limits between the two wars; checking the reasons why miners invested mainly on this sport; at last, a reflection on the way soccer interacts in the community life.
Sport and national identity: tha case of Catalonia (1880-1936) ABSTRACT: In Catalonia the diffusion of sport in the XIXth century took place at the same time the consolidation of political regionalist discourse. The claim for Catalan identity was based on the critique to the political and economic Spanish paralysis, on the desire for modernization and, also, on the cultural recovery. This demand found in the sport a peculiar instrument of identity: regenerationist, modernizing and adapted to the enterpreneurial Catalan society. In the first phase, between1880 and 1914, the impellers of the catalan regionalist sport elaborated a discourse that was identifying sport, modernity and pro-european desire. Between1914 and 1923, this ideas resulted in a political action and in international projects. After the Primo de Rivera’s dictatorship (1923-1930) the Second Republic meant the emergence of a popular movement in sports, socially more radical, antifascist and with international contacts. The main purpose of this study is to analyze the sport as an identity built and complex phenomenon in Catalan case: his theoretical architecture and public activities.
Hej Slovani, Sokol and national emancipation ABSTRACT: Sokol as a modern, national, mass, gymnastic or physical educational and slavic organisation dated in the second half of 19th and first half of 20th century. First Sokol society was organised by Czhecs in Prague in february 1862. Paralelly run initiative among Slovenes in Ljubljana, where was similar socitey organised in october 1863, autonomously of Czhecs. In the paper we follow the organisation and Sokol’s interlacing in the slovene national struggle for emancipation in the Habsburg Empire. After the I WW Sokol organisations of South Slavs joint together in the Jugoslav Sokol and the strugle for emancipation was substituted with suport and patriotism for jugoslav state and jugoslav national idea. Sokol’s tension was to become leading national and physical educationer and it was suported by King and liberal politic bloc. In the political tension in 30th years Sokol followed its national and slavic orientation despite of changes in inner and foreign policy in Kingdom of Yugoslavia.