Il wine marketing nell'esperienza di una media impresa leader: Banfi di Montalcino

Journal title MERCATI E COMPETITIVITÀ
Author/s Alberto Mattiacci, Rodolfo Maralli
Publishing Year 2007 Issue 2007/2 Language Italian
Pages 18 P. 29-46 File size 319 KB
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Alberto Mattiacci, Rodolfo Maralli, Il wine marketing nell'esperienza di una media impresa leader: Banfi di Montalcino in "MERCATI E COMPETITIVITÀ" 2/2007, pp 29-46, DOI: