Il ruolo della comunicazione nella relazione consumatore-insegna commerciale

Journal title MERCATI E COMPETITIVITÀ
Author/s Silvia Grappi, Veronica Gabrielli, Bernardo Balboni
Publishing Year 2007 Issue 2007/2 Language Italian
Pages 14 P. 159-172 File size 110 KB
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Silvia Grappi, Veronica Gabrielli, Bernardo Balboni, Il ruolo della comunicazione nella relazione consumatore-insegna commerciale in "MERCATI E COMPETITIVITÀ" 2/2007, pp 159-172, DOI: