Opportunities and Risks of international Franchising in the Italian Hotel Industry

Journal title MERCATI E COMPETITIVITÀ
Author/s Ilan Alon, Donata Vianelli
Publishing Year 2007 Issue 2007/3 Language English
Pages 26 P. 73-98 File size 148 KB
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Ilan Alon, Donata Vianelli, Opportunities and Risks of international Franchising in the Italian Hotel Industry in "MERCATI E COMPETITIVITÀ" 3/2007, pp 73-98, DOI: