The Impact of Comsumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments: a Conceptual Framework

Journal title MERCATI E COMPETITIVITÀ
Author/s Francesco Massara, Sandra S. Liu
Publishing Year 2007 Issue 2007/3 Language English
Pages 22 P. 151-172 File size 430 KB
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Francesco Massara, Sandra S. Liu, The Impact of Comsumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments: a Conceptual Framework in "MERCATI E COMPETITIVITÀ" 3/2007, pp 151-172, DOI: