La comunicazione come fattore strategico nell’azienda familiare
Journal title ECONOMIA E DIRITTO DEL TERZIARIO
Author/s Walter Zocchi
Publishing Year 2009 Issue 2009/1 Language Italian
Pages 19 P. 153-171 File size 830 KB
DOI 10.3280/ED2009-001007
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La comunicazione come fattore strategico nell’azienda familiare - The succession process, is one of the main themes of Family Business. The literature widely analysed this topic through the identification of the factors that characterized successful intergenerational transfers. This research, on the contrary, wants to go further the common rationalization of assets, governance and the successor’s experiences and knowledge, analysing elements usually considered of minor importance but that, in our opinion can make the difference becoming strategic elements. In particularly, will be deepened the role of communication in the passage of the business to the next generation. Beginning with the examination of the literature, this essay aims to give a theoretical framework to better understand the results of an empirical study - on a representative sample of Italian family firms - which main aim was to study the organizational and managerial implications caused by the presence two generations of entrepreneurs and the role of communication in business decision processes.
Walter Zocchi, La comunicazione come fattore strategico nell’azienda familiare in "ECONOMIA E DIRITTO DEL TERZIARIO " 1/2009, pp 153-171, DOI: 10.3280/ED2009-001007