Introduzione. arte, cultura e turismo nelle ricerche di marketing: contesto, contenuto e prospettive

Journal title MERCATI & COMPETITIVITÀ
Author/s Mariangela Franch, Andrea Moretti, Tonino Pencarelli
Publishing Year 2014 Issue 2014/4 Language Italian
Pages 3 P. 15-17 File size 83 KB
DOI 10.3280/MC2014-004002
DOI is like a bar code for intellectual property: to have more infomation click here

Below, you can see the article first page

If you want to buy this article in PDF format, you can do it, following the instructions to buy download credits

Article preview

FrancoAngeli is member of Publishers International Linking Association, Inc (PILA), a not-for-profit association which run the CrossRef service enabling links to and from online scholarly content.

  • Place identity and war heritage: managerial challenges in tourism development in Trentino and Alto Adige/Südtirol Mariangela Franch, Anna Irimiás, Federica Buffa, in Place Branding and Public Diplomacy /2017 pp.119
    DOI: 10.1057/s41254-016-0019-5

Mariangela Franch, Andrea Moretti, Tonino Pencarelli, Introduzione. arte, cultura e turismo nelle ricerche di marketing: contesto, contenuto e prospettive in "MERCATI & COMPETITIVITÀ" 4/2014, pp 15-17, DOI: 10.3280/MC2014-004002