Digital violence and pop culture. Memes, artificial intelligence, and the urgency of digital literacy in the Giulia Cecchettin “case”
Journal title SOCIOLOGIA DELLA COMUNICAZIONE
Author/s Simona Tirocchi
Publishing Year 2026 Issue 2025/70
Language English Pages 20 P. 75-94 File size 693 KB
DOI 10.3280/SC2025-070005
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The femicide of Giulia Cecchettin, which occurred on November 11, 2023, generated a strong media response and a subsequent wave of digital violence, fuelled by misogynistic content, distorted use of AI, and dynamics of secondary victimization. In this paper, the author analyzes these phenomena, their connection to pop culture, and proposes a model of critical digital literacy to counter the normalization of violence in contemporary media environments.
Keywords: Digital violence; Pop culture; Secondary victimization; Meme; Artificial intelligence; Media education
Simona Tirocchi, Digital violence and pop culture. Memes, artificial intelligence, and the urgency of digital literacy in the Giulia Cecchettin “case” in "SOCIOLOGIA DELLA COMUNICAZIONE " 70/2025, pp 75-94, DOI: 10.3280/SC2025-070005