TY -  JOUR
PY -  2009
SN -  1972-4861
T1 -  Le leve della competizione assortimentale
JO -  MERCATI E COMPETITIVITÀ
DA -  9/15/2009 12:00:00 AM
DO -  10.3280/MC2009-003005
UR -  http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=37329
AU -  Fornari, Edoardo
AU -  Grandi, Sebastiano
SP -  71
EP -  90
IS -  3
VL -  
LA -  IT
AB -  <em>Retailer assortment competition</em> -  The aim of this paper is to in-depth analyze assortment as a key-dimension of competition between grocery retailers. Supermarkets located in the same area are generally characterized of a part of product range which is the same as the one proposed by direct competitors. Each retailer tends to frequently monitor this kind of products and brands, which are directly comparable, in order to well know pricing strategies of other retailers. However, in the actual hyper-competitive markets, large retailers need to find out new sources of competitive advantage, different from low pricing. So that it could be useful to focus attention on the exclusive part of assortments, which is a great differentiation (and non-price) lever. <br/><br/>Keywords: assortments, competition, superposition, modern trade, differentiation, exclusiveness <br/><br/>Parole chiave: assortimenti, competizione, sovrapposizione, distribuzione moderna, differenziazione, esclusività
PB -  FrancoAngeli
ER -