TY - JOUR PY - 2012 SN - 1972-4861 T1 - Editoriale. The three service marketing paradigms: which one are you guided by? JO - MERCATI E COMPETITIVITÀ DA - 6/15/2012 12:00:00 AM DO - 10.3280/MC2012-001001 UR - http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=45509 AU - Gummesson, Evert SP - 5 EP - 13 IS - 1 VL - LA - EN AB - PB - FrancoAngeli ER -